IP-UH-O: Remember these words from a blog I posted in December’16, “If Spotify doesn’t complete a successful IPO in 2017 their business will be in trouble”. Well it looks like storm clouds are on the horizon, as industry insiders are already starting to speculate that an IPO may now be pushed to 2018. At the heart of the delay is Spotify’s inability to consummate long-term licensing deals with the major labels – for the past year they’ve been going month to month with the expired deals. Without a secure and predictable licensing framework investors will be less likely to buy into an IPO, which could cause the delay. On the other side of the problem is Spotify’s debt, which is speculated to be over $1B, and an annual cash burn rate of $200-300M. And as icing on the cake, the most recent loans Spotify took out require that they offer huge discounts on the stock price to those investors when they do get to an IPO. This clause makes investing in the IPO even less attractive for new investors who won’t get these discounts. With limited funding options and growing debt it feels like Spotify is getting boxed into a dilemma of their own making. (link)
FACEBOOK TV?: The lines between traditional television and digital video are about to become even blurrier with Mark Zuckerberg’s announcement that he wants FB to get into the video content game. This makes me wonder if last Monday’s announcement that FB is now partnering with Nielsen to be included in their Digital Ad Ratings measurement is the setup move to eventually have TV-style ratings for their own programming. Other digital publishers like Netflix, Amazon, and Hulu already produce their own content, so this isn’t some crazy concept. But to date there haven’t been examples of Social platforms also becoming video content hubs. If Mr. Zuckerberg has his way, people won’t just go the FB to talk about shows they’re binging on, they’re actually watch the shows there too. (link)
TRANSPARENCY “CALL TO ARMS”: As I predicted last Tuesday, the digital media industry is already starting to feel the reverberations from P&G CMO Marc Pritchard’s challenge to the industry to clean up its act. Other clients and agencies are starting to use the same language – emphasizing requirements like proving viewability and audience verification tagging. Interestingly, this trend could impact the opposite ends of the industry in the same way. On the top end, the duopoly of Facebook and Google are already feeling pressure to tear down their walled gardens of self-measurement. And on the other side of the spectrum junked up ad networks will be forced to either provide transparency on ad/audience deliverables or be bounced off future buys. Feels like snowball starting to roll down the top of a hill . . . lookout for the avalanche below! (link)
Have a great Monday guys!
215687 916018I like the valuable details you offer in your articles. Ill bookmark your weblog and check once more here often. Im quite certain Ill learn plenty of new stuff right here! Greatest of luck for the next! 290975
784933 584757Spot lets start work on this write-up, I actually believe this amazing site requirements additional consideration. Ill a lot more likely be once again you just read additional, thank you that information. 131809
237027 441447I will proper away grab your rss feed to remain up to date on any succeeding articles you may write 669146
340772 866608Sweet internet site , super style and design , rattling clean and utilize genial . 780107
216583 741259 Youre so cool! I dont suppose Ive read anything like this before. So good to locate somebody with some original thoughts on this subject. realy thank you for starting this up. this website is something that is necessary on the web, someone with a little originality. useful job for bringing something new towards the internet! 990538
656941 876135I see something actually unique in this internet website . 588885
669576 374057I wish I had a dime for every bad write-up Ive read lately. I also wish other writers had your talent and style. Thank you. 487323
961376 948363This internet website is my intake , real very good layout and perfect topic material . 829753
781993 349169Hi. Cool post. There can be a problem with the internet website in firefox, and you might want to test this The browser will be the marketplace leader and a huge portion of folks will miss your superb writing due to this difficulty. 216465
Hi everybody, here everry person iss sharing these experience, thereforee it’s fastidious tto read
this blog, and I used too go to see this weblopg everyday.
860023 285546Read More HERE. I bookmarked it. 727999
122398 775100I believe other site proprietors ought to take this website as an model, extremely clean and great user friendly style and design, as properly as the content material. You are an expert in this topic! 4685
510839 593399I got what you mean , saved to my bookmarks , extremely nice website . 120044
196807 116121The subsequent time I read a weblog, I hope that it doesnt disappoint me as a good deal as this one. I mean, I know it was my option to read, but I truly thought youd have something attention-grabbing to say. All I hear is a bunch of whining about something which you possibly can repair should you werent too busy on the lookout for attention. 760362
779439 382160great . Thanks for informations . Ill be back. Thanks again 749773
268291 456577This web-site can be a walk-through rather than the information you wished about it and didnt know who need to. Glimpse here, and you will surely discover it. 365070
815957 443650Making use of writers exercises such as chunking. They use several websites that contain several creative writing exercises. Writers read an exercise, and do it. 397693
80777 759347Thank you for your really great data and feedback from you. car dealers san jose 449595
527551 898794Yay google is my world beater aided me to find this outstanding web site! . 239119
735207 685129Hi there! I just wish to give an enormous thumbs up for the nice info youve appropriate here on this post. I shall be coming once again to your blog for extra soon. 439294
640085 630551I saw a lot of website but I think this one contains something special in it in it 430619
686224 921901Hi. Cool article. There is really a issue with the web site in firefox, and you might want to test this The browser could be the marketplace leader and a huge portion of folks will miss your excellent writing due to this issue. 616734
283401 248398I visited plenty of web site but I conceive this one holds something particular in it in it 963431
167878 816881I believe other web site owners need to take this site as an model, extremely clean and fantastic user pleasant pattern . 736109
700631 326352I genuinely like your writing style, great information , thankyou for putting up : D. 913585
337550 354302I appreciate you taking the time to create this post. It has been genuinely valuable to me undoubtedly. Value it. 542113
842637 858922Nice weblog here! right after reading, i decide to buy a sleeping bag ASAP 809069
25063 393253I love the appear of your internet site. I lately built mine and I was seeking for some style suggestions and you gave me several. Could I ask you whether you developed the website by youself? 631462
436263 663575Locating the best Immigration Solicitor […]below you will find the link to some web sites that we think you should visit[…] 890265
406 709073I also recommend HubPages itself, and Squidoo, which is comparable. 938760
986039 210786Thank you, Ive just been looking for details about this subject for a although and yours could be the greatest Ive discovered till now. But, what in regards to the conclusion? Are you sure concerning the supply? 734461
174998 508643Just what I was seeking for, appreciate it for posting . 393843
210935 510721Hey! Fine post! Please keep us posted when I can see a follow up! 653962
552852 934310What other people have stated and in some uncommon cases, suicide might occur. 458469
971244 911548Specific paid google internet pages offer complete databases relating whilst individual essentials of persons whilst range beginning telephone number, civil drive public records, as well as criminal arrest back-ground documents. 865694
855858 82892Overall, politicians are split on the concern of whether Twitter is much more for business or private use. The very first thing is the fact which you can build up quite a large following of people. 427905
591828 236071Some genuinely nice and utilitarian info on this site, as effectively I believe the style has got wonderful features. 965467
Its like you read my mind! You seem to kow so much about this, like yyou
wrote thee book in iit or something. I think that you can do wwith som pics to
drive the messaage home a lityle bit, buut oother than that, thi iss excellent blog.
A gteat read. I will certainly be back.
543798 230724This is fantastic content. Youve loaded this with valuable, informative content material that any reader can comprehend. I enjoy reading articles that are so quite well-written. 620839
399872 692590very nice post, i undoubtedly adore this amazing web site, carry on it 626608
275196 17943Can you give me some ideas for piece of software writing? 968192
439732 367901fantastic post, very informative. I wonder why the other experts of this sector do not notice this. You must continue your writing. Im certain, youve a terrific readers base already! 821313
297766 732828You made some decent factors there. I looked on the internet for the dilemma and located most individuals will go along with together with your web site. 646422
462040 494560It is hard to locate knowledgeable men and women on this subject, but you sound like you know what youre talking about! Thanks 723251