EVERYTHING BUT THE KITCHEN SINK: If you’re pitching Sponsored Listening this article is for you! Heidi Browning does a masterful job of articulating the inherent strengths of our SL offering, and ties in efficacy with our usage metrics across 208 studied campaigns. Heidi also manages to weave in plugs for muted video, lat-long, VAE, addressability, and in-app product innovations. And then she tops it all off with case study shout outs for Kellogg’s. LVCVB, and Taco Bell! So much good stuff, but you may need a nap after reading this one. J http://www.mediapost.com/publications/article/283672/advertisers-take-a-page-or-a-listen-from-pandor.html
LABELS MAKING BANK: Another day, another batch of data on the growing prominence streaming occupies within the labels’ revenue picture. The attached RAIN article on the big three labels’ 1H revenue growth is for label-direct royalties only, so Pandora isn’t factored in here. Regardless, it’s amazing to see the overall growth – especially with Spotify’s payments. This matches yesterday’s Motley Fool insights, about rising content costs making a Spotify IPO look less likely. Expect more reports like this over the coming quarters and years. http://rainnews.com/mark-mulligan-just-how-well-is-streaming-really-doing/
TOTAL AUDIENCE . . . REALLY?: And finally, Nielsen is out with PR hit piece touting the different media types’ shares of the “Total Audience”. Conveniently, Nielsen left out Digital Audio from this infographic, although they did manage to include Digital Video. Maybe they left Digital Audio out because they still don’t measure it?!? The other misleading element here that they only report broadcast TV and Radio by total reach – both numbers still look impressive. But Nielsen carefully avoids adding Time Spent to their calculation, which is the real erosion problem for the broadcasters. #smoke&mirrors http://rainnews.com/nielsen-infographic-shows-radios-steady-audience-share-minus-streaming/
Have a great Thursday guys!
I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks
he blog was how do i say it… relevant, finally something that helped me. Thanks
Utterly written content, Really enjoyed looking through.
What Is Puravive? Puravive is a natural weight loss supplement that is known to boost the metabolic processes of the body.
Please let me know if you’re looking for a article writer for your site. You have some really great articles and I think I would be a good asset. If you ever want to take some of the load off, I’d really like to write some material for your blog in exchange for a link back to mine. Please blast me an e-mail if interested. Thanks!
Outstanding post, I think people should learn a lot from this web site its rattling user genial.
What Is Exactly ZenCortex? ZenCortex is an optimal hearing function support
A person essentially help to make seriously articles I would state. This is the first time I frequented your web page and thus far? I surprised with the research you made to create this particular publish incredible. Wonderful job!
You completed several nice points there. I did a search on the topic and found nearly all persons will consent with your blog.
I conceive you have noted some very interesting points, appreciate it for the post.
I’ll immediately seize your rss as I can not find your e-mail subscription link or e-newsletter service. Do you have any? Kindly let me recognise so that I may just subscribe. Thanks.
Thanks for another informative website. Where else could I get that type of info written in such a perfect way? I’ve a project that I’m just now working on, and I’ve been on the look out for such info.
Great post. I am facing a couple of these problems.
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
I am glad for writing to let you understand of the fine experience my friend’s girl enjoyed studying your site. She came to find a wide variety of pieces, which include how it is like to possess a very effective coaching style to get men and women without hassle grasp some problematic topics. You actually did more than our own desires. Thanks for delivering such insightful, dependable, explanatory as well as unique tips on that topic to Janet.
Pretty! This was a really wonderful post. Thank you for your provided information.
Prodentim: What is it? Some of the finest and highest quality ingredients are used to produce Prodentim, an oral health supplement
The Lottery Defeater software is an innovative program designed to enhance your lottery playing experience. Utilizing cutting-edge algorithms, it s