FB VIDEO FIASCO: It appears the new trend in digital media is to self-admit a mistake you’ve made and hope people will forgive you for the honesty. Facebook is testing the boundaries of this theory with Friday’s disclosure that they grossly over exaggerated the amount of time users were spending watching video ads OVER THE PAST TWO YEARS. What?!? The mistake seems like a pretty crafty one. In simple terms, average time spent should be the total time watching videos divided by the total number of views. However, FB was only counting videos watched for more than three seconds in the calculation. And by only counting the longer view sessions the average time spent went up . . . of course. Then FB projected that stat across all their video views as they sold video ads, despite the fact that the 1-3 second views were conveniently omitted. For a company as sophisticated as FB it’s hard to believe this could just happen by mistake. http://www.wsj.com/articles/facebook-overestimated-key-video-metric-for-two-years-1474586951
EVERYBODY’S GETTING IN THE ON-DEMAND SANDBOX: On Friday the rumors about iHeart’s pending two-tiered on-demand service came to fruition, with a January launch announcement. This is the ultimate me too move following Pandora, even down to the price points and naming conventions used. However, one unique wrinkle is the functionality allowing listeners to save a song they’re hearing on an iHeart station directly to their on-demand play list. This is a smart move since the vast majority of iHeart’s digital audience is just an extension of their broadcast listening. As for incremental listeners who just want on-demand, iHeart doesn’t have much in the way of competitive differentiation to offer. So I doubt this will be a game changer in the industry. http://rainnews.com/iheartmedia-confirms-on-demand-two-flavors-january-launch/
THERE CAN ONLY BE ONE #1: Last week I referenced a MusicWatch study showing that Pandora commands 30% of all the internet music streaming in the United States. TechTimes has conveniently packaged this data up into a killer article for the P. The disparity between Pandora’s scale and especially Apple’s is startling. I think the buying community perceives this to be a much closer horse race than it really is. Make sure you circulate this to all your buyers and clients! http://www.techtimes.com/articles/178538/20160921/new-data-shows-pandora-has-fifteen-times-more-u-s-streams-weekly-than-apple-music-which-is-tied-with-soundcloud-and-vevo.htm
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