OMNICHANNEL COMING TO A STORE NEAR YOU: Today’s first article delves into omnichannel marketing via the consumer’s own digital inputs. Retailers like Crate & Barrel and Timberland have begun testing in-store devices called Mobile Totes and TouchWalls (think fixed position in-store tablets), which allow shoppers to send themselves notifications about specific items they might be interested in. The key here is that a consumer self-declares an email address or device ID, which can be used by the retailer later to behaviorally retarget. It’s sort of the reverse of “show rooming”, where a consumer sees an item in a store and then quickly checks their phone to see who else has the same item for sale at a better price. In this case the customer asks to be notified when a certain item is in stock, on sale, etc., which creates the perfect hand-raiser targeting opportunity for the retailer. http://www.adweek.com/news/technology/omnichannel-marketing-finally-going-retail-dream-reality-174049
ALONE IN THE NEST: A few weeks ago I shared some news on the eminent sale of Twitter to another tech company. At the time it appeared that Salesforce was the lead contender to buy Twitter as a way to merge the two companies’ CRM and Social data. But that was before Salesforce’s CEO, Marc Benioff, started receiving negative pressure from investors not to consummate the Twitter deal. Apparently the downside risks of not being able to synergistically leverage the companies’ assets became too much, because as of Friday Salesforce officially bowed out of the running. So this leaves Twitter flying solo, as there are no other significant suitors in the mix right now. http://www.cnbc.com/2016/10/14/twitter-shares-tumble-5-after-report-salesforce-rules-out-bid.html
WHERE THE COOL KIDS WORK: And finally, I need to brag a little about yesterday’s announcement that Pandora’s Chicago Office won the 2016 Crain’s Coolest Office Award! In the attached link you can see pictures of the staff in action and a really cool virtual video tour of the space. It’s easy to take for granted your surroundings when you come to work in the same place day after day. But this award allows us to appreciate Pandora’s work environment, not to mention our overall culture, as one the best places in Chicago to work! https://urldefense.proofpoint.com/v2/url?u=http-3A__www.chicagobusiness.com_section_coolest-2Doffices-2D2016-23utm-5Fmedium-3Demail-26utm-5Fsource-3Dccb-2Dmorning10-26utm-5Fcampaign-3Dccb-2Dmorning10-2D20161017&d=CwIFAg&c=gFTBenQ7Vj71sUi1A4CkFnmPzqwDo07QsHw-JRepxyw&r=4FkS7cQPtBrZholKyJbM8WzYIlfWS2Xrvvh6F4CSATw&m=nKczlWMTzp_fHmoAlnWOc1IlcnSWctO811TY8Uv-RBM&s=z8ZjV6lS_BbzZeq3J1yd9QLth-Qwud1RrySX4dDDfGc&e=
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