TOMORROW’S MARKETERS’ DILEMMA: PwC is out with a fascinating assessment of the consumer journey in today’s mobile age. If you have time click on the link for “The Marketers’ Dilemma” and download the white paper. But if you don’t, at least read the CMO.com summary article in this link. The concept of a non-linear purchase funnel, where consumers are just one tap away from a purchase at just about every moment, has ramifications for retailers and publishers alike. It really puts into perspective the inherent value of engagement, and its time spent proxy, as a marketing must have of the future. If you consider yourself a marketer, and plan on being in the business for the next several years, this article is a must read! (link)
GROUP M REDOUX: Yesterday Group M announced the reorg of its six primary North American agencies under two umbrellas called Media Investment and Platform Solutions. These moves are an attempt to standardize it’s processes around data and programmatic to better leverage Group M’s collective scale. In simplest terms, think of one data ecosystem using a single set of partner vendors across all six agencies, instead of six different agency-specific systems. One other notable in this reorg is that Lyle Schwartz, the architect of Group M’s research and analytics systems, will now be heading up the Media Investment side . . . instead of the Platform Solutions team. The fact that an analytics guy will be running investment of one of the four major HC’s tells you everything you need to know about Group M’s commitment to data and measurement. (link)
BEST PLACES TO WORK: And finally today, look who showed up in AdAge’s Top 50 Best Places To Work for 2016?!? It’s no surprise to anyone who works at Pandora that we made the list. Tim Westergren and the ELT have made scaling the P’s positive culture a mission which is thought about and acted upon every day. What’s even more impressive than coming in at #47 is to consider who else is on the list. The vast majority of the Top 50 are smaller boutique agencies, and there are no other digital publishers on the list at all. So not only is Pandora a great place to work, but it’s in a special category unto itself amongst the national digital publishers! (link)
Have a great Tuesday guys!
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