Tuesday’s Topics . . .

AD SUPPORTED ON-DEMAND:  AdWeek is featuring an article today on Pandora’s latest value exchange ad innovation – the ability for listeners to earn on-demand functionalities like Replays and Skips in return for interacting with an advertiser.  During the launch eBay will be featured during a holiday campaign – there are some nice collaboration quotes from both Suzy Deering, eBay’s CMO, and Alan Schanzer, Pandora’s SVP of Agency Relations.  This new functionality represents a major expansion of Pandora’s CPE (cost per engagement) ad platform, a method of pricing and delivering guaranteed interaction, which was first debuted for Pandora’s Sponsored Listening product during Fall’15.  Great coverage of a powerful new suite of ad products! (link)

HEADER BIDDING 101:  Some of the most common blog-related questions I get are around the concept of Header Bidding . . . What is it?  How does it compare to PMPs and Open Exchanges?  And what are the advantages/disadvantages for the various partners in the HB transaction?  I think the attached Digiday article gives a pretty good summary of what HB is and what it isn’t.  In theory HB is supposed to connect advertisers and publishers without needing a direct PMP deal, or without having to bid battle on open exchanges like Google’s Doubleclick.  But in reality HB is only as good as the inventory prioritization publishers make of it.  In simplest terms, think of a publisher’s inventory as a waterfall where impressions cascade from the top of the falls (that’s the guaranteed IO’d business), and comes crashing into the foamy churn on the rocks below (that’s the remnant business sold on open exchanges).  Now picture the water flowing between those two points along the height of the falls – the various points along the falls are different ways to buy that publisher’s inventory, including PMPs and HB.  The order a publisher decides to prioritize it’s impression delivery determines how affective each of the demand channels are.  So the higher up the falls Header Bidding pulls inventory from, the better it is as a purchasing tool, and vice versa.  I know this is sort of dense stuff, but it’s good to be versed in.  (link)

DIVERSIFYING MADISON AVENUE:  And finally, yesterday the Wall Street Journal ran a pretty wide-ranging piece on the continued mindset reverberations being felt up and down Madison Avenue due to the outcome of the Presidential Election.  This is along the lines of the questions I posed last week in my “Surveying The Echo Chamber” blog post, only this article is a much more in depth introspection on everything from marketing to “coastal elites” vs. “middle America”, all the way down to agency staffing which currently looks more like a hipster ridden Brooklyn coffee house than a cross section of the US population.  There’s a ton of feedback in here from client and agency leaders alike.  Since WSJ has a paywall I’ve linked this as a pdf.   advertisers-are-grappling-with-a-stark-realization

Have a great Tuesday guys!

264 thoughts on “Tuesday’s Topics . . .

  1. I would like to thank you for the efforts you have put in writing this site. I’m hoping the same high-grade blog post from you in the upcoming also. Actually your creative writing abilities has encouraged me to get my own blog now. Actually the blogging is spreading its wings rapidly. Your write up is a good example of it.

  2. I am extremely impressed along with your writing talents and also with the format on your blog. Is this a paid theme or did you modify it your self? Anyway stay up the excellent quality writing, it’s rare to see a nice blog like this one these days..

  3. Good V I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs and related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Nice task..

  4. Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such magnificent info being shared freely out there.

  5. Its like you learn my mind! You seem to understand so much about this, like you wrote the e book in it or something. I feel that you just could do with some percent to force the message house a bit, however other than that, this is magnificent blog. A great read. I’ll certainly be back.

  6. Awsome info and right to the point. I am not sure if this is in fact the best place to ask but do you folks have any ideea where to get some professional writers? Thanks 🙂

  7. Youre so cool! I dont suppose Ive read anything like this before. So good to search out anyone with some original ideas on this subject. realy thanks for beginning this up. this website is one thing that is needed on the net, somebody with a little bit originality. useful job for bringing one thing new to the internet!

  8. Its like you read my mind! You seem to grasp a lot about this, like you wrote the guide in it or something. I think that you simply can do with some percent to power the message home a bit, but instead of that, this is great blog. A fantastic read. I’ll definitely be back.

  9. This is really attention-grabbing, You are an overly professional blogger. I have joined your rss feed and look ahead to in quest of extra of your wonderful post. Also, I’ve shared your web site in my social networks!

  10. I’m not that much of a online reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back later. Many thanks

  11. Unquestionably believe that which you stated. Your favorite justification seemed to be on the web the simplest thing to be aware of. I say to you, I definitely get irked while people consider worries that they just do not know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people could take a signal. Will likely be back to get more. Thanks

  12. Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you can do with some pics to drive the message home a little bit, but instead of that, this is fantastic blog. An excellent read. I’ll definitely be back.

  13. Hi, Neat post. There’s a problem with your web site in internet explorer, may check this… IE still is the market chief and a huge section of other folks will omit your excellent writing due to this problem.

  14. hey there and thank you for your information – I have definitely picked up something new from right here. I did however expertise a few technical issues using this website, since I experienced to reload the web site a lot of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will very frequently affect your placement in google and can damage your high quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for much more of your respective interesting content. Make sure you update this again soon..

  15. In the great design of things you’ll receive a B+ just for hard work. Where exactly you actually confused me personally ended up being on your particulars. You know, they say, details make or break the argument.. And it couldn’t be much more correct in this article. Having said that, let me tell you exactly what did give good results. Your authoring is certainly extremely convincing and this is possibly why I am making an effort to comment. I do not really make it a regular habit of doing that. Secondly, despite the fact that I can easily notice a leaps in reasoning you come up with, I am definitely not certain of how you seem to unite your ideas that make your conclusion. For now I shall subscribe to your point but wish in the future you actually link the dots much better.

  16. I’ve been browsing on-line more than three hours as of late, but I by no means found any interesting article like yours. It’s beautiful worth enough for me. In my opinion, if all webmasters and bloggers made good content as you did, the internet might be much more useful than ever before.

  17. What i don’t realize is in reality how you’re no longer really a lot more smartly-preferred than you may be right now. You’re so intelligent. You understand thus considerably with regards to this subject, made me individually imagine it from numerous various angles. Its like men and women aren’t interested until it is one thing to do with Girl gaga! Your own stuffs nice. Always deal with it up!

  18. Hi, i feel that i saw you visited my web site so i got here to “go back the want”.I am attempting to to find issues to enhance my site!I suppose its good enough to use a few of your ideas!!

  19. Its like you read my thoughts! You appear to grasp a lot approximately this, such as you wrote the guide in it or something. I think that you could do with a few to power the message house a bit, but other than that, that is great blog. A great read. I’ll definitely be back.

  20. whoah this blog is excellent i love reading your articles. Keep up the good work! You know, lots of people are searching around for this info, you could aid them greatly.

  21. Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.

  22. This design is wicked! You obviously know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!

  23. FitSpresso is a natural weight loss supplement crafted from organic ingredients, offering a safe and side effect-free solution for reducing body weight.

  24. Hi there! Someone in my Facebook group shared this website with us so I came to take a look. I’m definitely loving the information. I’m book-marking and will be tweeting this to my followers! Excellent blog and great style and design.

  25. I truly enjoy examining on this website , it has got fantastic blog posts. “I have a new philosophy. I’m only going to dread one day at a time.” by Charles M. Schulz.

  26. It is actually a nice and useful piece of info. I?¦m glad that you simply shared this helpful info with us. Please stay us up to date like this. Thank you for sharing.

  27. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  28. Hi there just wanted to give you a quick heads up. The text in your post seem to be running off the screen in Opera. I’m not sure if this is a formatting issue or something to do with internet browser compatibility but I figured I’d post to let you know. The layout look great though! Hope you get the issue solved soon. Cheers

  29. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

  30. I am not sure where you are getting your information, but good topic. I must spend some time finding out more or understanding more. Thank you for fantastic information I was on the lookout for this information for my mission.

  31. obviously like your web-site but you need to check the spelling on several of your posts. Many of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I’ll definitely come back again.

  32. I used to be more than happy to seek out this net-site.I wanted to thanks in your time for this excellent learn!! I positively enjoying every little little bit of it and I have you bookmarked to take a look at new stuff you blog post.

  33. I got what you intend, thanks for posting.Woh I am lucky to find this website through google. “Spare no expense to make everything as economical as possible.” by Samuel Goldwyn.

  34. You are my intake, I own few web logs and occasionally run out from brand :). “Analyzing humor is like dissecting a frog. Few people are interested and the frog dies of it.” by E. B. White.

  35. Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam remarks? If so how do you protect against it, any plugin or anything you can suggest? I get so much lately it’s driving me mad so any assistance is very much appreciated.

  36. I precisely wished to thank you so much once more. I’m not certain the things I might have sorted out without those strategies discussed by you relating to this industry. Previously it was a real troublesome case in my circumstances, however , viewing your skilled style you treated that forced me to weep over contentment. Extremely thankful for the support and thus expect you really know what a great job you’re carrying out instructing the mediocre ones with the aid of your web site. I know that you haven’t met all of us.

  37. I have learn several excellent stuff here. Certainly worth bookmarking for revisiting. I surprise how a lot attempt you place to make the sort of excellent informative web site.

  38. Good blog! I really love how it is simple on my eyes and the data are well written. I am wondering how I might be notified whenever a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a great day!

  39. You really make it seem really easy along with your presentation however I find this topic to be actually something that I believe I’d never understand. It seems too complex and very huge for me. I’m looking forward to your next post, I will try to get the cling of it!

  40. Fantastic goods from you, man. I have bear in mind your stuff previous to and you’re simply too fantastic. I really like what you have acquired right here, certainly like what you are stating and the best way through which you say it. You are making it enjoyable and you still care for to keep it sensible. I cant wait to read far more from you. This is actually a tremendous web site.

  41. After examine just a few of the blog posts in your web site now, and I truly like your way of blogging. I bookmarked it to my bookmark web site checklist and will likely be checking back soon. Pls check out my site as well and let me know what you think.

  42. Somebody essentially help to make seriously articles I would state. This is the first time I frequented your web page and thus far? I surprised with the research you made to make this particular publish amazing. Fantastic job!

  43. Undeniably believe that which you said. Your favorite reason appeared to be on the internet the easiest thing to be aware of. I say to you, I definitely get irked while people consider worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks

  44. I must voice my appreciation for your kind-heartedness in support of men and women that absolutely need help with this particular area. Your very own dedication to passing the message across ended up being amazingly useful and has consistently allowed employees much like me to arrive at their dreams. Your personal invaluable advice denotes much a person like me and especially to my mates. Best wishes; from each one of us.

  45. Thanks a lot for sharing this with all of us you actually know what you are talking about! Bookmarked. Please also visit my web site =). We could have a link exchange contract between us!

  46. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

  47. What Is FitSpresso? The effective weight management formula FitSpresso is designed to inherently support weight loss. It is made using a synergistic blend of ingredients chosen especially for their metabolism-boosting and fat-burning features.

  48. What Is LeanBiome? LeanBiome is a natural weight loss supplement that reverses bacterial imbalance in your gut microbiome with the help of nine science-backed lean bacteria species with Greenselect Phytosome, a caffeine-free green tea extract crafted with patented phytosome technology.

  49. This is very fascinating, You’re an excessively professional blogger. I’ve joined your rss feed and sit up for in quest of more of your excellent post. Additionally, I’ve shared your web site in my social networks!

  50. Great info and right to the point. I don’t know if this is really the best place to ask but do you folks have any thoughts on where to get some professional writers? Thank you 🙂

  51. I have not checked in here for a while since I thought it was getting boring, but the last few posts are great quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  52. With the whole thing which appears to be building within this area, a significant percentage of opinions are actually somewhat refreshing. On the other hand, I am sorry, because I do not give credence to your whole suggestion, all be it refreshing none the less. It would seem to me that your remarks are not entirely justified and in reality you are generally your self not wholly confident of your assertion. In any case I did enjoy looking at it.

  53. What i don’t realize is in reality how you’re not really a lot more neatly-favored than you may be now. You are so intelligent. You already know therefore significantly with regards to this subject, made me individually believe it from so many numerous angles. Its like men and women aren’t fascinated except it is one thing to do with Lady gaga! Your personal stuffs great. All the time take care of it up!

  54. Can I just say what a relief to find someone who actually knows what theyre speaking about on the internet. You positively know tips on how to bring an issue to light and make it important. More folks have to learn this and perceive this aspect of the story. I cant consider youre not more well-liked because you definitely have the gift.

  55. I got what you intend, thankyou for posting.Woh I am happy to find this website through google. “Do not be too timid and squeamish about your actions. All life is an experiment.” by Ralph Waldo Emerson.

  56. Tonic Greens: An Overview Introducing Tonic Greens, an innovative immune support supplement meticulously crafted with potent antioxidants, essential minerals, and vital vitamins.

  57. Once I initially commented I clicked the -Notify me when new comments are added- checkbox and now every time a remark is added I get four emails with the identical comment. Is there any means you can remove me from that service? Thanks!

  58. Good ?V I should certainly pronounce, impressed with your website. I had no trouble navigating through all tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it in the least. Reasonably unusual. Is likely to appreciate it for those who add forums or something, web site theme . a tones way for your customer to communicate. Excellent task..

  59. Its like you read my mind! You seem to know so much approximately this, such as you wrote the guide in it or something. I think that you just can do with a few percent to drive the message house a bit, but other than that, that is wonderful blog. A fantastic read. I will definitely be back.

  60. I was just seeking this information for a while. After six hours of continuous Googleing, at last I got it in your site. I wonder what is the lack of Google strategy that don’t rank this type of informative websites in top of the list. Usually the top websites are full of garbage.

  61. I’ve been exploring for a bit for any high-quality articles or weblog posts on this sort of space . Exploring in Yahoo I eventually stumbled upon this site. Reading this information So i am happy to convey that I’ve an incredibly good uncanny feeling I came upon exactly what I needed. I so much without a doubt will make certain to do not forget this web site and provides it a glance on a relentless basis.

  62. Hi, Neat post. There is a problem with your site in internet explorer, would check this… IE still is the market leader and a huge portion of people will miss your great writing because of this problem.

  63. Simply a smiling visitor here to share the love (:, btw great pattern. “Make the most of your regrets… . To regret deeply is to live afresh.” by Henry David Thoreau.

  64. Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!

  65. This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen

  66. Today, while I was at work, my sister stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!

  67. fantastic issues altogether, you just won a new reader. What would you recommend in regards to your publish that you simply made some days ago? Any certain?

  68. I’ve been surfing on-line more than three hours lately, but I never found any fascinating article like yours. It is lovely worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web can be a lot more useful than ever before.

  69. Unlock the potential of your pineal gland with the potent Pineal XT Dietary supplements serve as a gateway to expanding one’s range of expression, and Pineal gland support supplements, in particular, can elevate mental and spiritual capabilities. Pineal XT vitamins offer a pathway to endless joy, prosperity, health, and love. These supplements are designed to bolster the pineal gland’s function, enhance overall body performance, and boost energy levels. It stands as a premier alternative for reducing the impact of fluoride, pollutants, and the natural aging process.

  70. Fitspresso is a brand-new natural weight loss aid designed to work on the root cause of excess and unexplained weight gain. The supplement uses an advanced blend of vitamins, minerals, and antioxidants to support healthy weight loss by targeting the fat cells’ circadian rhythm

  71. I will right away grab your rss as I can not in finding your e-mail subscription hyperlink or newsletter service. Do you have any? Please allow me realize in order that I may just subscribe. Thanks.

  72. Wonderful items from you, man. I have remember your stuff previous to and you’re just extremely fantastic. I really like what you’ve acquired here, really like what you’re stating and the way by which you say it. You are making it enjoyable and you continue to take care of to keep it sensible. I cant wait to read much more from you. That is really a tremendous site.

  73. Do you mind if I quote a few of your posts as long as I provide credit and sources back to your weblog? My website is in the very same niche as yours and my visitors would definitely benefit from some of the information you provide here. Please let me know if this ok with you. Thank you!

  74. sugar defender is a potent and effective way to support healthy blood sugar levels throughout the day. As your body adjusts to the ingredients, you’ll notice reduced hunger, increased energy, and improved blood sugar readings.

Leave a Reply to Prodentim Cancel reply

Your email address will not be published. Required fields are marked *