MEDIA LESSONS FROM THE ELECTION: Over the last 30 days Pandora’s Political team has unpacked the trends and results from this past Election cycle, and summarized their findings in the attached blog post. The overarching learning is that the shotgun approach of TV advertising no longer works the way it used to. Instead candidates must rely on a more fluid mix of digital, with an emphasis on mobile, digital video and digital audio. That last insight about over-targeting to the point of hurting scale is also worth noting. As I’ve said before, the media lessons learned in Presidential Election cycles often work their way into the rest of the industry over the ensuing four years. It happened in ’08 and ’12, and the smart money says that same thing will happen with ’16. (link)
NIELSEN’S HOUSE OF CARDS: If you sell digital audio you’ll often end up in a competitive pitch against broadcast radio because you’re trying to take ad revenue they’ve traditionally claimed. And you’ll invariably be asked to defend your “numbers”, either Triton’s Webcast Metrics Ratings or you own internal audience data. In these moments you’ll be compared to Nielsen’s radio ratings as if they’re the gold standard you can’t possibly sell audio without. To help combat this Inside Radio has conveniently gift wrapped every problem with Nielsen into one article that you might as well print and hang next to your computer. There are so many problems with Nieslen’s sample size, legacy diary markets, encoding technology, and lack of MRC accreditation in most markets, that it actually becomes tedious to read this one. And to make matters worse, broadcasters feel like they can only provide this feedback upon the condition of anonymity, as if Nielsen is some sort of advertising mafia that will break your legs if you say something bad about them, no matter how truthful it is. Seems like a really great setup to provide reliable ratings for the broadcast industry and their clients. J (link)
GOING THREE FOR THREE: This last one has been making the rounds on LinkedIn for a while. It’s actually from Jeff Weiner, the CEO of LinkedIn, so he seems like a fairly successful guy to take career advice from.J I think the diagram below is spot on – it really takes a combination of these ingredients to go from good to great in most professions. So many times you’ll see coworkers and business associates possess two of the three elements, which can get you pretty far in business. But possessing all three qualities is a rarity, which makes it something special. Mr. Weiner goes into detail on his interpretation of each bucket in the attached post. Great reading for a Monday morning as you think about how to approach your own work week! (link)
Have a great Monday guys!
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