HBR’S TAKE ON THE MUSIC BIZ: I thought this was a useful article from the Harvard Business Review about the effect downloads and then streaming have had on the music industry. It’s pretty startling to see physical album sales (aka CDs) declining by 69% from 2000 to 2015. What’s even more consequential to the industry is the unbundling of the classic album model. Long gone are the days of buying a full 15-song album just to hear the one or two hits you really like, when you can either download a single song for 99 cents or here the same song via your choice of streaming services. The consequences have been transformative on the music industry, and are generally favorable to consumers and artists who would never have broken through in the traditional label model. In full disclosure one of the study authors is Craig McFadden, who runs Pandora’s music licensing team. Great read! (link)
DATA’S 3RD GENERATION: The next piece is a guest contributor article on AdExchanger about the evolution of marketing data. The most interesting aspect of this piece to me is the author’s description of the three major waves of innovation in the world of data – POS, Web, and now Multiscreen. With each successive generation comes additional capabilities for marketers, but also exponentially higher complexities. As an example think of cookies used to track web users across several sites, and then try tracking that same individual using multiple devices going from app to app, in a cookie-less environment. Remarkable to think of how far we’ve come, and also makes you wonder what’s next?!? (link)
OCTOBER TRITON RATINGS: Finally, yesterday Triton released its latest Webcast Metrics Ratings for October. This was sort of an interesting month because overall AAS (Average Active Sessions) actually declined 1% from September. Reminder that September was up 2% from August, which is a normal seasonal increase. But Triton usually sees continuous streaming growth from September through December. So even a slight drop in October is weird. Keep in mind that YoY the growth is still a healthy 10%, so nobody needs to press the panic button just yet. Just worth keeping an eye on. The usual historical graph is below. (link)
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