eCOMMERCE INSIGHTS: Throughout this holiday season I’ve been highlighting emerging eCommerce trends. In an attempt to one up me 🙂 Forbes has summarized these into a single expanded article. (Fair warning on the click baiting though, since you’ll need to scroll through 4 pages to see all 12 points.) My takeaways from these stats are as follows; chat-botting and technology will start to displace in-store employees, mCommerce has hit critical mass, Amazon has trained us not to pay for shipping or even put up with slow shipping, and Retailers have a ways to go to make their In-App loyalty programs more rewarding. Good stuff to be thinking about in the Retail category for 2017. (link)
MO MEASUREMENT, MO PROBLEMS: I know it seems like I’m beating a dead horse here, but we’re continuing to see miscalculations on Facebook’s ad performance metrics. While this latest issue, regarding time spent on third parties’ Instant Articles, is relatively small compared to some of the other errors, it’s the first example of a miscalculation being flagged externally – this one was caught by Comscore. While none of these miscalculations will materially impact FB’s bottom line, you have to wonder if the compounding effect will start to undermine marketers’ confidence in them. This isn’t good for FB, and quite frankly doesn’t help our entire industry. (link)
DEFYING THE SANDMAN: Finally today, have you ever wondered what separates the early birds who seem to jump out of bed like their alarm is a starter’s pistol, from the night owls who have trouble getting going before the crack of noon? It often comes down to a physiological phenomenon known as sleep inertia. It’s what happens when you’re technically awake, but your brain isn’t fully functioning because it’s still trying to remain in sleep mode. Sleep inertia can last for 15 minutes all the way up to four hours after you wake up, which isn’t exactly helpful for business professionals who need to be on their games first thing in the morning. While sleep inertia can’t ever be completely eliminated, here are few articles with tips to help minimize the effects. The best suggestion is getting a good night sleep (of course!), so that your brain is well rested when it’s time to wake up. Another idea is to stick to a regular routine first thing in the morning, which helps train your brain to recognize when it’s time be awake for the day. Is it just a coincidence that Ashton Kutcher and Selena Gomez both recommend stretching and drinking water when you wake up? Maybe they’re on to something?!? (link1) (link2)
Have a great Wednesday guys!
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