WHAT TO BE THINKING ABOUT IN 2017: The starter’s pistol has gone off for 2017. CES came and went with its usual bang, and the digital media community is getting back to their desks to start executing on this year’s marketing strategies. So what should we thinking about in 2017? A good place to start is the following AdAge article, which highlights five key areas to keep an eye on. There’s a little bit of something on this list for everyone, including mCommerce’s impact on FinTech, Amazon’s effect on Retail, the proliferation of PMPs in programmatic, advancements in audience verification, and video’s continued migration to digital. Great article to help frame out 2017! (link)
DISLOCATION DILEMMA: Throughout CES in Vegas last week there was tons of buzz around IoT, VR, AI, and countless other tech trends which don’t even have cool initial nicknames yet. But of all the panels and interviews, I thought the following prediction from former Fox President Barry Diller provided the best macro-view of what’s happening in our industry. Mr. Diller’s theory of content “dislocation” helps explain what’s happening to the traditional broadcast TV and movie industries. Content on these channels used to be distributed with a one-to-many delivery model. Now it’s many-to-many, with content being created by so many more mid to small players and consumers using new tech options to find preferred content on their own. The results of this dislocation will have a profound effect on the entire media industry. Very interesting theory to noodle on. (link)
VIVA AUDIO: And finally today some perspective on digital media’s transformative effect on audio. Did you ever think you’d see the day when Inside Radio would actually print that the “when and where listeners tune in is steadily shifting from terrestrial to digital”? Pureplay streamers know this to be true, and this year’s CES has helped confirm the theory. With new in-home tech advancements like Amazon Echo and Google Home, voice activated integrations are becoming the heart of the connected home. Streaming audio has a front row seat for the revolution, and 2017 truly feels like the beginning of important era for our industry. (link)
Have a great Monday guys!
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