NOT FAKE NEWS . . . FACEBOOK NEWS: A week ago Friday Facebook hosted a unique meeting in NY with dozens of TV networks and other video content publishers. The goal of the meeting was two-fold. First, FB is trying to separate itself from the “everything you see on Social platforms is fake crap” perception by launching the Facebook Journalism Project, headed by former NBC Network News Reporter Campbell Brown. The second goal was around monetization of video content (of course!). During the meeting FB outlined a product roadmap which will culminate in a Facebook Live API, that will allow publishers to produce live video segments directly to their new Facebook TV app, and share revenue from mid-roll ads embedded in content. The response from the networks and publishers in the room was cautious optimism. They generally view FB as “frienemy” who can simultaneously be a fantastic new free distribution channel and/or the ultimate predator competitor. Should be interesting to watch this play out. (link)
IT’S A STREAMING WORLD, AND THE LABELS ARE JUST LIVING IN IT: It’s official . . . streaming has overtaken physical music sales as the top revenue producer for the labels. We’ve seen hints of this happening throughout 2016, but now we’re getting the full picture with UMG’s 2016 Annual Revenue Report. The stats are in Euros, but you can still see the relative comparison of streaming’s revenue growth and physical music’s decline. You can bet the same story is playing out at Sony and Warner, as well as countless other smaller labels who are even less reliant on CD or Vinyl sales. Years from now someone may ask you where you were the day the music industry went digital . . . and today is that day! (link)
COMSCORE ADMITS MISSTEPS: If you’ve spent any time in Digital media you know how important viewability and audience verification tagging across web and in-app have become. That’s why the admission by ComScore’s CEO about the “disappointment” of his company’s own vCE product is such an eye opener. In a corporate update call on Friday ComScore’s Gian Fulgoni admitted publicly that ComScore had failed to adequately integrate vCE on the supply side (especially with Facebook), and was effectively playing catch up with other tagging vendors like Moat, and Integral Ad Sciences. Although they weren’t mentioned by name on the call, you could imagine the competitive pressure being applied by Nielsen’s OCR platform is also making the incumbent ComScore pretty nervous. I know this topic may seem like an alphabet soup of product abbreviations, but it’s an important subject to be versed in within our industry. Useful read! (link)
Have a great Monday guys!
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