Monday’s Musings . . .

LESS MUSIC ON FREE SPOTIFY:  Over the last year or two tension has been increasing between the artists/labels and Spotify over the “freemium” streaming model.  In a nutshell freemium is the free trial (or limited free listening) Spotify offers as a way to get new listeners to try the service with the hopes of turning them into subscribers.  The labels generally dislike this feature since it’s effectively a free ride for listeners and Spotify – no subscription payment = no royalties paid.  Now we’re starting to see the first signs of Spotify blinking at the labels’ pressure by changing the Free offering to limit a portion of music offered to only the paid side.  Presumably the bigger artists (aka the music you really want to hear) will be taken behind the paywall, and effectively diminish the free trial product.  Will the new limits to free music be noticed by listeners?  Is this the first step to dismantling the Free Spotify tier?  I’m sure we’ll find out sooner than later. (link)

ANA NAMES NAMES IN THE TRANSPARENCY FIGHT:  We’ve heard individual clients (most notably P&G) pushing digital publishers, networks and AdTechs to increase transparency in their measurement and ad delivery.  One of the most tangible ways to do this is by going through a rigorous MRC audit.  Facebook and Google have already started the audit process in reaction to the self-measurement snafus of Q4’16.  Now the ANA (Association of National Advertisers) is calling out seven more companies by name to submit to an audit.  Five of the seven already appear to be in motion, or at least seem to be willing to go through an MRC audit.  The two notable no comments to the ANA’s request are Snap and Amazon.  We’ll see how this plays out as pressure mounts on all digital players to prove that they’re running a clean business.  (link)

APPLE MUSIC, BY THE NUMBERS:  Finally today, we’re getting a peek inside Apple’s Services revenue to see the impact Apple Music is making on the bottom line.  Despite the 17M subscribers stat Apple is currently quoting, only 3% of Apple devices have an Apple Music account.  Subsequently, their streaming music service only makes up 10% of its Services revenue, while iTunes downloads still doubles up that total at 22%.  Keep in mind Services is a very small fraction of Apple’s total revenue compared to the Device rev mother ship.  These stats prove once again that Apple is a device company trying to do music, and more of a download sales platform than a pureplay streamer at that.  (link)

Have a great Monday everyone!

36 thoughts on “Monday’s Musings . . .

  1. When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks!

  2. Normally I do not read post on blogs, but I wish to say that this write-up very forced me to try and do it! Your writing style has been amazed me. Thanks, quite nice article.

  3. Wonderful work! This is the type of information that should be shared around the net. Shame on the search engines for not positioning this post higher! Come on over and visit my web site . Thanks =)

  4. My husband and i ended up being quite joyful when Jordan could round up his web research by way of the precious recommendations he gained through the weblog. It is now and again perplexing to simply choose to be making a gift of tips and tricks that many people today may have been trying to sell. And we also realize we need the blog owner to give thanks to because of that. The type of illustrations you’ve made, the easy site navigation, the relationships you will make it possible to foster – it is everything sensational, and it’s letting our son in addition to us consider that that subject matter is satisfying, which is certainly exceedingly pressing. Thanks for all!

  5. When I initially commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get three emails with the same comment. Is there any way you can remove me from that service? Thanks!

  6. Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!

  7. I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  8. I have been browsing online greater than 3 hours these days, yet I never discovered any fascinating article like yours. It is lovely value sufficient for me. In my opinion, if all webmasters and bloggers made excellent content material as you probably did, the net can be much more helpful than ever before. “Revolution is not a onetime event.” by Audre Lorde.

  9. Greetings from Carolina! I’m bored to tears at work so I decided to check out your site on my iphone during lunch break. I really like the info you provide here and can’t wait to take a look when I get home. I’m shocked at how quick your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, superb site!

  10. Hey, you used to write great, but the last several posts have been kinda boring?K I miss your great writings. Past several posts are just a bit out of track! come on!

  11. Hey There. I found your blog using msn. This is a very well written article. I’ll be sure to bookmark it and return to read more of your useful info. Thanks for the post. I will definitely return.

  12. It?¦s really a cool and helpful piece of information. I am happy that you simply shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

  13. Hi! I just wanted to ask if you ever have any issues with hackers? My last blog (wordpress) was hacked and I ended up losing months of hard work due to no back up. Do you have any solutions to protect against hackers?

  14. There are definitely a lot of details like that to take into consideration. That may be a great level to convey up. I supply the thoughts above as basic inspiration however clearly there are questions just like the one you convey up the place the most important factor will likely be working in trustworthy good faith. I don?t know if finest practices have emerged around issues like that, but I’m positive that your job is clearly recognized as a fair game. Both girls and boys feel the impression of only a moment’s pleasure, for the rest of their lives.

  15. Thanks for any other informative website. The place else may I am getting that type of information written in such a perfect way? I’ve a mission that I’m just now working on, and I have been at the glance out for such info.

Leave a Reply

Your email address will not be published. Required fields are marked *