NIELSEN TAKES ANOTHER SWING AT DIGITAL AUDIO MEASUREMENT: Any time you hear the word “recommit” you know that’s code for we haven’t gotten it right up to now. That’s definitely the case with Nielsen’s efforts to measure digital audio. At the NAB’s national convention in Las Vegas this week Nielsen announced a recommitment to measuring audio streaming through an SDK-based server side measurement system. This is significant because it’s a departure from Nielsen’s PPM measurement platform. Up until now broadcasters have bawked at Nielsen’s test ratings for digital audio because the numbers are too low. You’d think broadcasters would be eager to get credit for their streaming audience since it will add to their total AQH ratings. But there’s a real trepidation in the industry of publicly stating stream listening levels for individual stations because the numbers could be so miniscule. So broadcasters have put up the excuse that Nielsen’s measurement isn’t collecting all of their audience listening, which has forced Nielsen back to the drawing board again and again. As this merry-go-round continues the rest of the media universe has completely adopted digital measurement, thus relegating radio to dinosaur status.
IT’S A STREAMING PLANET, AND WE’RE JUST LIVING ON IT: Last month I featured a summary of the 2016 US Music Industry’s revenue totals which were led by a surge in streaming royalties. Now IFPI is out with the global numbers. For 2016 worldwide music revenue increased 5.9% to $15.7B, and digital now makes half of that total at $7.8B. Within digital there are two distinct trends occurring. The biggest headline is that Streaming royalty revenue surged +60% YoY and now sits at $3.9B. The total streaming audience subdivided, with 112M paid subscribers worldwide and 110M free ad-supported listeners. On the other end of the spectrum Download revenue is plummeting – down over 20% YoY. A full breakout of the numbers can be seen in the chart below. So I guess it’s safe to say Streaming is taking over the entire planet and not just the United States.
THE BEST WORST VIDEO EVER MADE: I don’t know what this says about me (maybe bad musical taste or perhaps my age?!?), but I was recently served this YouTube video after watching some Led Zeppelin content. It’s a video from ‘80s one hit wonder Donnie Iris for his song “Ah! Leah!”. The song itself is awesome. If you owned a Camaro and had big hair in 1980 you definitely had this song blaring as you cruised around town. But the video itself is horrifying. I know this was during the really early days of MTV, so video technology wasn’t what it is today. But who gave this guy permission to take his shirt off during the guitar solo? And why couldn’t they have just given the woman co-star slightly lower heels so she’s not taller than Donnie?!? And most importantly, why did YouTube’s selection algorithm decide this was a good video to auto play for me after my Zeppelin ended? Oh well, at least it was a good laugh!
Have a great Wednesday guys!
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