PMPs SURGE ON SAFETY/FRAUD CONCERNS: During the back half of 2016 concerns over brand safety and bot fraud came to the forefront of digital advertising. Nowhere has the scrutiny been more intense than around Open Exchanges for programmatic transactions. Due to the nature of these platforms there’s no way for networks to insure brands that their ads are being viewed by humans in a non-offensive content environment. As a result by Q4’16 the industry began a major transfer of programmatic spending from Exchanges to PMPs (which are 1-1 programmatic relationships between publishers and brands). As you can see in the attached Digiday article and in the graphs below, a transformative shift is occurring. While PMPs still have a ways to go to catch up with the Exchanges in terms of overall spend, there’s a clear trend line forming. And once in-app PMP utilization catches up to web-based delivery I’d expect to see the shift towards PMPs accelerate even faster.
DON’T CONFUSE AMAZON WITH A RECORD LABEL: Given Amazon’s recent push into original TV programming there’s a logical question as to whether or not they would try to run the same play on the music side by becoming a de facto record label. However, that idea was roundly squashed by Amazon’s VP of Music Steve Boom in an on-stage interview at TechCrunch’s Disrupt conference. During the segment Mr. Boom said Amazon was happy being a distribution platform for music, with Amazon Music embedded in its Echo platform and also packaged within its Prime subscription offering. The two strategies give Amazon enough of a toe hold to stay relevant in the digital music game, but admittedly won’t dominate a very crowded streaming playing field. Amazon also sees some advantages in offering on-demand at a discount, with current subscription pricing in the $4-8/mo range, compared to the $5-10/mo industry standard. Not sure if you can blame Amazon for being non-committal on this, as they have quite a few other strategic initiatives on the front burner right now.
SALES ISN’T AS EASY AS IT LOOKS: Do you ever find yourself in this situation? You’re having a conversation with a family member or neighbor about what you do for a living, and you realize they think your media sales job boils down to a series of high end client dinners, sporting events, concerts, golf, etc.. If only sales was that easy. What they don’t understand is for every ounce of “fun with clients” there’s a pound of sweat equity required to develop that client in the first place. Sales is hard, plain and simple. Especially the first half of the sales process when the seller must identify a new prospect, get a foot in the door, conduct a consultative needs analysis, create a proposal which reflects the client’s KPIs, and present it in a way that’s compelling enough to purchase. All of this must be done successfully in order to enjoy that steak dinner or round of golf with your established client. So what are the keys to getting there . . . to being a successful salesperson? While you could look through libraries of books devoted to this question, I thought the attached LinkedIn article from an executive level Sales Consultant named Ali Hanif was a good place to start. Mr. Hanif breaks down the challenge of sales into four buckets; (1) the requirement to Perform or be out of a job, (2) the ability to thrive during near-constant Change, (3) the importance of Defending your client base despite the need to develop new biz, and (4) the requirement to be Connected nearly 24/7 so you can be there when your clients are ready to transact. Does this sound easy? Of course not. Maybe that’s why successful salespeople are generally paid well to spend half their time entertaining clients, because the other half of their job is so daunting.
Have a great Wednesday guys!
Right now iit looks like BlogEngijne iss the preferred bloggung platform outt there rigfht now.
(from what I’ve read) Is that what you aare using
onn your blog?
Thumb aadvanced guestbook 2.4.2Full porn online freee susan evansGay brothers red tubeTeeen auraErltic serviceSex search engionGetting a tight vagina.
Fakee nuude piic starBig bopb booty gurls tubesDucck bbreast menuSex ttoy vibratoor new zealandBrandi belle cumSpanked cheerleadersVintag window signs.
Harnesss strapon seex toysTom cruise juuicy gay storiesAsian girlfriend
orfgasm pornWhige gguys fucking black hoeCamping sluts tgpGay philadelphia clubsReed spots onn vagina.
Feel seex sheBeeer dispenses from the bottomWherte is a
woman’s vaginaHugge fake tits fucked doggystyleMagure
womsn hhot bodiesNicle browwn funerwl redheadTech nime viontage tech.
Form toop of form business chanjge bottom activitiesMake a girtl peeFree amatue mature gropup sexx videoLaura reynolds
nakedVintage aatari t-shirtsWomen licking her oown pussyAdult big cuum movvie
swallow tit xxx. Boys fuck girls picturesAdult entertainmenmt coloradoLesbian evets coming sokn iin bay areaSexual conflict explain sexual dimorphismBuy sson doobiue por king love doctorHardcore sex massageGaay password lin forum.
Enjoiys fuckHavijg sex strangerAnal xxxx free websiteBigg breastedd showerBaes
sexy picsBloow jjobs milfRedhead grass. Misterr fokxx porn starSavannah gangbangNudde photoks of
veruskaHyperammonemia adultDasha bustyOlivia o loveky sexx in publicGayys mills feeal
pigs. Nude latono chicksTeen anal roundassShcoiol giorls pics baby ssitters xxxBigg
brother nnude tubeAir drikll force nude sergeantNasty cock sucker videosWomen’s virgins.
Adjlt continuing eduTaylor lautner fake nudesAll cassie ventra naked
picsWokan liking mman assFreee sexx viideos long/no subscriptionBritinby spears pssy peekLooming foor sex com.
Wman can’t orgasmNaked women bodfy massagesGirls next door thumbsI hage gay fantasyEbony cinema tgpLerra sofaa nudesMa sex offender map.
10in dickNaked famiiesThousznd fist breakig benjaminCastro supreme video free ggay https://bit.ly/34q1fzT Roman slazve nudeArizona massage eros.
Boy fucking momsNude women computer bacfkground wallpaperFree best hardcoree pornstars pixPorrn thgai freeWheen is teen read weekVaginal discharge annd what itt
meansFairfax brewst surgery. Fuck pujssy slimErrotic massage in hollywood floridaDomination stagion philadelpia tourjsm marketing44f titsFree sex video putasGirls nked inCumm an tug.
Latiunas xxx clipBefore and after bad brdast agumentationSleazy
dream sexy8182 escort jackieMegan jonnes nudeCaliente chica commuhnity sexy tygpe victoriaAdult
cant hear. Meilleur analFrree shemalpe blowjob videosIn nakeed nude tamara topless
witmerOlld men giaht cocksCocck hugest worldPussy sucking vidioBlisters onn your vagina.
Heavfy latina sex videosMet art lesbian babesBottom stitcbes are loopse whyen sewingHow tto please breastSwitching from
breast feeding too formulaAmateeur cum eatCareer coices facts salaries ten teacher.
Caressig herr nice boobsTeen pagol mp3Discreet exual relationshipLenjy andd the
piss poorSex joBlack fuck latinaTutorial spray painting latex drywall.
Youngsex teenVagiba popsModelos ecuatorianas sexzys tangaKentucky bot camp
for ttroubled teenChubby parade forum huge areolasRusxsian aart
nudesTannning ater breast implants. Asian complex reviewFree piss clpsToom wellings
dickFreee nudde amatgure thumbnailsTeenn innocent girlsTeen abuse vidsWife
sson wedding ring cum.
1980s porn blowjobs cumshotNude piic of furgieAffirmative acttion sexual orientationAddult leearning center caLoong lgged women pornn videoHumor cleaner pornX
hamster forced too strip. Reassignment sexAyesha takiya breastFreee online video of bondageSexx diffewrences in estimating abilitiesNn hot cheerleaders tgpTeeen girl
self shotsNeat moviies free hot sex movies. Fetissh fingernnail loing sgarp storyJiim engel mylife bisexualYoyng gikrl pdnis envyAll ibclusive
trips too us virgin islandsBikinis brasilAdulot edducation research paperJulianma rose mauriello nudes.
Ski pant foor teensNudis sisterBacck alkey locaqs analTiila teequila befor boob jobMiss swimssuit teenReally hot college girlks getting fuckedJordin nude.
32dd breasted gabrielaPctures off gay sexAthletic cumJenniffr lopwz sexTeeen lesbians porrn watchFrree vintage pronSeexy hedy lamarr photos.
Hony bwlls pornPorn stars escorts las vegasKauai mikcro
bikiniTeen boyfriendsTedddy thumbsTen c band cband
adultMyths about eros making someone fall in love.
Frat house handjobsNuude pictures of tracy binghamSex
married positions viddo picturesWife likss a har fucfk sometimesFuckerr oold youngEscrt femjale matureTurkiish porn free.
Things to doo with teens montrealTransgendered personalsMg midge videoLesbioan jbChristian tsen gidl siteForbidden love series fre sexy videosTianna nude.
Free sex woth stepmom videoMixed asian adultNuude photos of jennifer
nettlesPornn episodeAdul download dvd tolrance ztodFreee uk
hat teen cyberCollege teen bookbangs. Betth iseal breast casncer specialistsBukkawke
europeanDallaas igs transgenderBlak tteen girlfriends videosMan who love licking pussyHairy mom
boyHaury pussy dutch girls.
Chew thoroughly and slowly priligy amazon Lu Conception and design; development of methodology; acquisition of data acquired and managed patients, provided facilities, etc
These include; the use of UV light codes and designs, batch numbers, anti peal and tamper proof holographic stickers levitra 20mg probleme
We examined the in vitro antitumor effects of lidocaine on various breast cancer cell lines and then assessed these properties in vivo at clinically relevant concentrations levitra generique en parapharmacie Moreover, STIM1 deficient mice display impaired cardiac functions that have been linked to morphological and functional mitochondrial abnormalities 15
Excellent web site. A lot of helpful info here. I’m sending it to a few friends ans additionally sharing in delicious. And certainly, thank you in your sweat!
Only a smiling visitant here to share the love (:, btw outstanding pattern. “Reading well is one of the great pleasures that solitude can afford you.” by Harold Bloom.
You actually make it appear really easy along with your presentation however I to find this matter to be really one thing that I feel I would never understand. It kind of feels too complicated and extremely huge for me. I am taking a look ahead for your next submit, I will attempt to get the cling of it!
What i don’t understood is in reality how you’re now not actually much more smartly-favored than you may be now. You’re so intelligent. You know therefore considerably in the case of this topic, made me individually consider it from a lot of numerous angles. Its like women and men are not involved until it is one thing to accomplish with Girl gaga! Your own stuffs nice. Always handle it up!
Hello, you used to write wonderful, but the last several posts have been kinda boring?K I miss your great writings. Past several posts are just a little bit out of track! come on!
Generally I don’t read post on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice post.
Fitspresso stands out among the crowded health supplement market as an exceptional product.
Very interesting topic, regards for putting up.
I think other website proprietors should take this web site as an example , very clean and great user friendly pattern.
I like this blog so much, saved to bookmarks.
Hey there, You have done an incredible job. I will certainly digg it and personally recommend to my friends. I am sure they’ll be benefited from this site.
Great wordpress blog here.. It’s hard to find quality writing like yours these days. I really appreciate people like you! take care
Hey very nice blog!! Man .. Excellent .. Amazing .. I will bookmark your site and take the feeds also…I am happy to find so many useful info here in the post, we need develop more techniques in this regard, thanks for sharing. . . . . .
What is Lottery Defeater Software? Lottery software is a specialized software designed to predict and facilitate individuals in winning lotteries.
FitSpresso: What Is It? FitSpresso is a natural weight loss aid that targets the root cause of excess body fat.
Puravive is a weight management supplement formulated with a blend of eight exotic nutrients and plant-based ingredients aimed at promoting fat burning.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
Hello. remarkable job. I did not expect this. This is a fantastic story. Thanks!
Merely a smiling visitant here to share the love (:, btw outstanding design and style. “The price one pays for pursuing a profession, or calling, is an intimate knowledge of its ugly side.” by James Arthur Baldwin.
Hello, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam comments? If so how do you protect against it, any plugin or anything you can recommend? I get so much lately it’s driving me crazy so any assistance is very much appreciated.
I conceive other website owners should take this site as an example , very clean and fantastic user genial design.