Tuesday’s Topics . . .

YOU ALWAYS GET WHAT YOU PAY FOR:  These days the client/agency relationship pretty much follows this narrative – clients select an AOR based on who can deliver a full-spectrum marketing strategy the most efficiently.  So the agency who pitches the cheapest most cost effective strategy wins the business, and then must deliver its services on paper-thin margins.  As a result of this downward cost pressure agencies are forced to cut corners by using less experienced/overworked staff and dated technology.  The problem with this sequence, of course, is that in life you get what you pay for.  So as the price paid for marketing goes down eventually so does the quality.  But as clients push for ever-leaner marketing solutions they seem to be blind to this inevitable law of gravity.  That’s why it’s so refreshing to see the attached article from The Drum, about Oliver Maletz, Volkswagen’s head of media, and his contrarian approach towards marketing.  Mr. Maletz espouses the value of a quality creative process that’s blended into the entire marketing strategy.  Instead of sending to creative team off in a bubble to produce spots and then charge the media team with buying it as efficiently as possible, Volkswagen and it’s agency PHD are merging both elements into one collaborative process.  By necessity this strategy has to be less about efficiency and more about quality output, which is definitely swimming against the cost savings stream the rest of the industry seems to be in right now.

THE ROBOTS ARE COMING . . . TO RETAIL:  If you think eCommerce will be the biggest thing to change Retail over the next 10 years you might be wrong.  Robots are poised to transform the in-store retail experience in an even more profound way.  According to this CNN Money link, machines are expected to replace 6-7 million retail jobs over the next decade.  Most of this attrition will come from register positions as the checkout process automates.  Sales and stocking jobs are also at risk as consumers become less reliant on in-store assistance because they can “showroom” product specs on their smartphones.  One of the driving forces behind this transformation is the cost of human labor.  With minimum wages on the rise and the “Fight for $15” (an hour) efforts getting more traction in the larger cities, labor cost as a percentage of the total retail expense is growing.  This reality, combined with technological advances which have made robots smarter and less expensive than ever, have the potential to significantly change the shopping experience and eliminate millions of jobs in the industry.

MANAGING COMPLEX CHANGE:  Finally today, an interesting graphic to chomp on.  We all know digital media is an industry rife with constant change.  But have you ever thought of the best way to implement complex change?  The following image was posted on LinkedIn with no explanation, but I think it speaks volumes.  Successful change requires Vision, Skills, Incentives, Resources, and an Action Plan – no arguing that.  But what’s really fascinating is to see what you get when any one of these ingredients is removed.  So true!

Have a great Tuesday guys!

 

 

130 thoughts on “Tuesday’s Topics . . .

  1. Hi, i think that i saw you visited my blog thus i came to “return the favor”.I am attempting to find things to improve my website!I suppose its ok to use some of your ideas!!

  2. hello there and thank you for your info – I’ve definitely picked up something new from right here. I did however expertise several technical issues using this web site, since I experienced to reload the site a lot of times previous to I could get it to load properly. I had been wondering if your web host is OK? Not that I am complaining, but slow loading instances times will often affect your placement in google and can damage your high-quality score if advertising and marketing with Adwords. Anyway I’m adding this RSS to my e-mail and can look out for much more of your respective intriguing content. Make sure you update this again soon..

  3. Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!

  4. whoah this blog is fantastic i love reading your articles. Keep up the great work! You know, a lot of people are hunting around for this info, you can help them greatly.

  5. The following time I read a blog, I hope that it doesnt disappoint me as a lot as this one. I mean, I know it was my option to read, however I truly thought youd have one thing fascinating to say. All I hear is a bunch of whining about something that you would fix if you werent too busy on the lookout for attention.

  6. Thanks for every other informative site. Where else may just I get that type of information written in such a perfect approach? I have a challenge that I am simply now operating on, and I’ve been on the glance out for such info.

  7. It is in reality a nice and useful piece of info. I?¦m glad that you just shared this useful info with us. Please keep us up to date like this. Thank you for sharing.

  8. naturally like your web-site but you have to check the spelling on quite a few of your posts. A number of them are rife with spelling problems and I in finding it very troublesome to inform the truth then again I¦ll certainly come back again.

  9. My partner and I stumbled over here different web page and thought I may as well check things out. I like what I see so now i’m following you. Look forward to finding out about your web page again.

  10. hi!,I really like your writing so so much! percentage we keep in touch more approximately your article on AOL? I need a specialist on this area to unravel my problem. Maybe that’s you! Taking a look forward to see you.

  11. What Is Sugar Defender? Sugar Defender is a natural blood sugar support formula created by Tom Green. It is based on scientific breakthroughs and clinical studies.

  12. Wow, superb weblog format! How long have you ever been blogging for?

    you made running a blog glance easy. The full glance of your site is magnificent,
    let alone the content material! You can see similar here ecommerce

  13. It is in reality a great and useful piece of information. I am happy that you simply shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.

  14. Hello! This is kind of off topic but I need some help from an established blog. Is it tough to set up your own blog? I’m not very techincal but I can figure things out pretty fast. I’m thinking about setting up my own but I’m not sure where to start. Do you have any points or suggestions? Cheers

  15. I would like to thnkx for the efforts you’ve put in writing this blog. I’m hoping the same high-grade blog post from you in the upcoming also. In fact your creative writing abilities has encouraged me to get my own blog now. Really the blogging is spreading its wings fast. Your write up is a good example of it.

  16. This is the suitable blog for anyone who desires to search out out about this topic. You realize a lot its almost onerous to argue with you (not that I actually would want…HaHa). You positively put a new spin on a subject thats been written about for years. Great stuff, just nice!

  17. What¦s Taking place i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has helped me out loads. I hope to contribute & aid different users like its helped me. Great job.

  18. I really appreciate this post. I?¦ve been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thanks again

  19. Hello! Do you know if they make any plugins to protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  20. This web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.

  21. Java Burn is the world’s first and only 100 safe and proprietary formula designed to boost the speed and efficiency of your metabolism by mixing with the natural ingredients in coffee.

  22. I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very internet smart so I’m not 100 sure. Any suggestions or advice would be greatly appreciated. Thank you

  23. I have been browsing online more than 3 hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all webmasters and bloggers made good content as you did, the net will be a lot more useful than ever before.

  24. I like what you guys are up too. Such clever work and reporting! Keep up the excellent works guys I¦ve incorporated you guys to my blogroll. I think it will improve the value of my web site 🙂

  25. Hi there! I know this is somewhat off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!

  26. That is the correct weblog for anybody who desires to search out out about this topic. You realize a lot its almost hard to argue with you (not that I truly would need…HaHa). You definitely put a new spin on a subject thats been written about for years. Great stuff, just nice!

  27. certainly like your website but you need to check the spelling on several of your posts. Many of them are rife with spelling problems and I find it very bothersome to tell the truth then again I will surely come back again.

  28. You actually make it seem so easy with your presentation but I find this topic to be really one thing that I believe I might by no means understand. It kind of feels too complex and extremely broad for me. I am having a look forward on your next post, I will try to get the hold of it!

  29. What i don’t realize is if truth be told how you are now not actually much more neatly-appreciated than you might be right now. You are very intelligent. You recognize therefore significantly in relation to this matter, made me for my part believe it from numerous numerous angles. Its like women and men aren’t interested except it¦s something to accomplish with Girl gaga! Your individual stuffs nice. Always care for it up!

  30. Fantastic beat ! I wish to apprentice while you amend your website, how can i subscribe for a blog site? The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  31. I think other web-site proprietors should take this website as an model, very clean and magnificent user genial style and design, as well as the content. You are an expert in this topic!

  32. I have been exploring for a little bit for any high quality articles or weblog posts on this sort of space . Exploring in Yahoo I ultimately stumbled upon this website. Reading this info So i am happy to convey that I have an incredibly good uncanny feeling I came upon just what I needed. I so much undoubtedly will make sure to don¦t put out of your mind this site and provides it a look on a constant basis.

  33. Thanks for ones marvelous posting! I truly enjoyed reading it, you can be a great author.I will make sure to bookmark your blog and will often come back later on. I want to encourage that you continue your great posts, have a nice afternoon!

  34. Have you ever considered publishing an ebook or guest authoring on other blogs? I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my subscribers would value your work. If you’re even remotely interested, feel free to shoot me an email.

  35. Greetings from Colorado! I’m bored to tears at work so I decided to check out your site on my iphone during lunch break. I really like the info you present here and can’t wait to take a look when I get home. I’m surprised at how fast your blog loaded on my cell phone .. I’m not even using WIFI, just 3G .. Anyways, awesome site!

  36. I don’t even understand how I finished up here, however I assumed this put up was once great. I don’t recognize who you might be however definitely you’re going to a famous blogger in case you are not already 😉 Cheers!

  37. What is Zen Cortex? ZenCortex is not just another drop in the ocean of dietary supplements; it’s a formulated concoction designed with a clear aim: to enhance auditory health and cognitive functions.

  38. I liked as much as you will receive performed right here. The cartoon is attractive, your authored material stylish. however, you command get got an shakiness over that you wish be delivering the following. ill no doubt come more until now once more since precisely the same nearly very frequently inside case you shield this hike.

  39. Hey just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.

  40. I was wondering if you ever thought of changing the structure of your blog? Its very well written; I love what youve got to say. But maybe you could a little more in the way of content so people could connect with it better. Youve got an awful lot of text for only having 1 or two pictures. Maybe you could space it out better?

  41. magnificent issues altogether, you just received a brand new reader. What could you recommend in regards to your put up that you simply made a few days in the past? Any certain?

  42. Good website! I really love how it is simple on my eyes and the data are well written. I am wondering how I might be notified when a new post has been made. I’ve subscribed to your RSS feed which must do the trick! Have a nice day!

  43. Excellent post. I used to be checking constantly this blog and I am inspired! Very useful info specially the remaining section 🙂 I deal with such information much. I used to be looking for this particular info for a very lengthy time. Thanks and good luck.

  44. What’s Happening i’m new to this, I stumbled upon this I’ve found It absolutely helpful and it has helped me out loads. I am hoping to give a contribution & assist other users like its aided me. Great job.

  45. Undeniably believe that which you stated. Your favourite justification appeared to be at the net the easiest thing to take into account of. I say to you, I certainly get irked while other folks think about worries that they just don’t know about. You managed to hit the nail upon the top and defined out the entire thing with no need side-effects , other folks can take a signal. Will probably be back to get more. Thank you

  46. Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.

  47. Pretty nice post. I just stumbled upon your blog and wished to mention that I have truly enjoyed browsing your blog posts. In any case I’ll be subscribing for your rss feed and I’m hoping you write again very soon!

  48. Nice post. I learn something more challenging on different blogs everyday. It’ll always be stimulating to read content from different writers and apply a little bit something from their store. I’d desire to use some with the content on my weblog whether or not you don’t mind. Natually I’ll offer you a hyperlink on your internet blog. Thanks for sharing.

  49. What Is ZenCortex? ZenCortex is a natural supplement that promotes healthy hearing and mental tranquility. It’s crafted from premium-quality natural ingredients, each selected for its ability to combat oxidative stress and enhance the function of your auditory system and overall well-being.

  50. Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  51. It’s really a great and useful piece of info. I am happy that you shared this helpful info with us. Please keep us informed like this. Thank you for sharing.

  52. You could certainly see your expertise in the work you write. The sector hopes for more passionate writers such as you who are not afraid to say how they believe. All the time follow your heart.

  53. I really like your blog.. very nice colors & theme. Did you make this website yourself or did you hire someone to do it for you? Plz reply as I’m looking to create my own blog and would like to find out where u got this from. thanks

  54. I’d have to examine with you here. Which is not one thing I usually do! I take pleasure in reading a post that may make folks think. Additionally, thanks for permitting me to comment!

  55. Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is wonderful blog. An excellent read. I’ll certainly be back.

  56. Great amazing issues here. I am very satisfied to see your article. Thank you so much and i’m taking a look forward to contact you. Will you kindly drop me a mail?

  57. Hi there very nice blog!! Guy .. Excellent .. Wonderful .. I’ll bookmark your web site and take the feeds also…I am happy to find numerous helpful info right here within the post, we want develop extra strategies on this regard, thanks for sharing. . . . . .

  58. Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!

  59. I’m not sure why but this blog is loading incredibly slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later on and see if the problem still exists.

  60. Very efficiently written information. It will be helpful to anyone who employess it, including me. Keep up the good work – for sure i will check out more posts.

  61. Hello just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Ie. I’m not sure if this is a format issue or something to do with internet browser compatibility but I thought I’d post to let you know. The layout look great though! Hope you get the problem solved soon. Thanks

  62. You can certainly see your enthusiasm within the paintings you write. The world hopes for even more passionate writers like you who are not afraid to mention how they believe. All the time go after your heart.

  63. I have been exploring for a little bit for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this website. Reading this info So i am happy to convey that I have a very good uncanny feeling I discovered just what I needed. I most certainly will make sure to don’t forget this web site and give it a look on a constant basis.

  64. I’m so happy to read this. This is the type of manual that needs to be given and not the random misinformation that’s at the other blogs. Appreciate your sharing this best doc.

  65. hello there and thank you for your info – I’ve certainly picked up anything new from right here. I did however expertise some technical points using this site, since I experienced to reload the web site a lot of times previous to I could get it to load correctly. I had been wondering if your web hosting is OK? Not that I am complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your high quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my email and could look out for much more of your respective interesting content. Make sure you update this again very soon..

  66. Undeniably imagine that which you stated. Your favourite justification appeared to be at the internet the easiest thing to take into accout of. I say to you, I definitely get annoyed while folks consider issues that they just do not realize about. You managed to hit the nail upon the highest and defined out the entire thing without having side effect , other folks can take a signal. Will probably be again to get more. Thanks

  67. What’s Going down i am new to this, I stumbled upon this I have found It positively useful and it has aided me out loads. I’m hoping to contribute & assist different users like its aided me. Good job.

  68. It’s really a nice and helpful piece of information. I am satisfied that you just shared this useful info with us. Please stay us up to date like this. Thanks for sharing.

  69. Hi, I think your site might be having browser compatibility issues. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, fantastic blog!

  70. hi!,I love your writing very so much! percentage we keep in touch extra approximately your article on AOL? I require an expert in this space to resolve my problem. May be that’s you! Taking a look ahead to see you.

  71. I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  72. Thanks for sharing superb informations. Your web-site is so cool. I am impressed by the details that you¦ve on this web site. It reveals how nicely you understand this subject. Bookmarked this web page, will come back for extra articles. You, my friend, ROCK! I found just the information I already searched everywhere and just could not come across. What an ideal website.

  73. Thanx for the effort, keep up the good work Great work, I am going to start a small Blog Engine course work using your site I hope you enjoy blogging with the popular BlogEngine.net.Thethoughts you express are really awesome. Hope you will right some more posts.

  74. If you’re looking for hot live sex and sexcam sex, you’re definitely in good hands here too. In addition to the this website, we have also included the sex cam providers in this overview to make the offer even more interesting for you as a surfer.

Leave a Reply to sight care review Cancel reply

Your email address will not be published. Required fields are marked *