PANDORA BEATING AMAZON AT ITS OWN STREAMING GAME: As music consumption continues to grow on IoT connected devices such as voice activated home speakers, there’s more and more data come out on which streaming music services are being listened to. The early clear winner on this new frontier is Pandora. According to MusicWatch the streamer commands 43% of total listening time on Amazon Echo/Dot, with all other competitors sharing the other half of the listening. This stat was punctuated by Pandora’s Tim Westergren in a keynote address during a Music Label conference this week, as covered in the attached CNET link. Pandora’s lead on Amazon devices underscores the power of music portability, where listeners decide for themselves what to listen to on any particular device. Despite the fact that Amazon makes it very easy for listeners to use their music service on the Echo/Dot speakers, people are still choosing the Pandora workaround in overwhelming numbers. This will be a great segment to keep an eye on as listening via connected CE devices continues to surge.
MORE SIGNS OF MOBILE DOMINATION: PwC is out with its annual business forecast of the Entertainment and Media industries. This report it a technical monster, so I’ll give you some highlights around digital advertising. In 2016 there was $72B in digital media spending in the US, and that number is expected to surge to $116B over the next five years – that’s an impressive 10% CAGR (compounded annual growth rate) for an already-established industry. Mobile is the chief driver of this growth, accounting for just over 50% of the digital spending in 2016. By 2021 PwC estimates mobile ad spending will comprise a staggering 75% of digital spending. Put those two data points together and you have a forecast of $87B in US mobile ad spending by 2021. Based on those numbers I’d say the days of brands needing a “mobile marketing strategy” are over, because mobile will be the only viable marketing strategy in the very near future!
THE BREWING BROWSER BATTLE: There are some interesting developments occurring behind the scenes with Apple’s and Google’s browser platforms. This is complicated but important stuff, so stay with me. In coincidental moves both companies have announced new restrictions in the type of third party publisher ads they’ll run. In Apple’s case they’ll now block autoplay video ads and behavioral tracking on its Safari browser. Google is going one step further by self-policing and blocking what it determines are intrusive ads on its Chrome browser. By doing this both companies are setting up de facto ad blockers on their platforms. Why do this? The public fluff rationale is to improve their UXs with fewer intrusive ads which annoy users and slow page load times. But the more nuanced explanation is a combination of savvy business moves. Apple’s play is pretty straightforward – they want to control a limited set of ad formats on its platform and prevent third parties from scraping their users’ behavioral data. Google’s modus operandi goes one step further – they’re trying to incentivize publishers to use their ad tech specs by downgrading non-compliant ads they deem annoying, and simultaneously make a preemptive strike against third party ad blockers (because why would you need an ad blocker for Chrome if Google polices it for you, right?) I’ve dug up two articles which explain these moves. The attached Digiday link explains the basics on both situations, while attached Vox link goes way deep on Google’s plan. Welcome to the deep end of the digital pool!
Have a great Thursday guys!
Howdy would you mind sharing which blog platform you’re using? I’m going to start my own blog soon but I’m having a difficult time deciding between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique. P.S Apologies for getting off-topic but I had to ask!
Heeya i aam ffor the first timne here. I came acriss ths board annd I
find It really useful & it helped me out much.
I aam hopin too present onee thing bahk annd help others suc as yoou helped me.
Heyy therre aree using Wordprress forr your site platform?
I’m new too tthe log world buut I’m trying too get started aand set uup my own. Do youu require anny cpding knowleedge to make yokur own blog?
Anny hepp would bee really appreciated!
F*ckin’ remarkable issues here. I am very glad to peer your post. Thanks so much and i am taking a look ahead to contact you. Will you kindly drop me a e-mail?
I found your weblog site on google and test a couple of of your early posts. Continue to keep up the excellent operate. I just further up your RSS feed to my MSN Information Reader. Seeking forward to reading extra from you afterward!…
I genuinely value your piece of work, Great post.
I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks
My brother suggested I might luke tis webb site. He wwas
entirely right. Thiss post trupy made myy day. You can not imagine just
hhow much timee I had spent for this information! Thanks!
I don’t even understand how I finished up right here, but I believed this publish was great. I don’t recognise who you’re but certainly you’re going to a famous blogger if you happen to aren’t already 😉 Cheers!
I am glad to be a visitant of this gross web site! , appreciate it for this rare information! .
It’s awssome inn support of mme tto hazve a website, which iis valuable
in avor off mmy know-how. thanks admin
TLV was administered orally once per day in the morning 8 00 10 00 am brand cialis online
But a smiling visitor here to share the love (:, btw great style. “He profits most who serves best.” by Arthur F. Sheldon.
whoah this weblog is great i really like studying your articles. Keep up the good paintings! You know, lots of individuals are hunting round for this information, you can help them greatly.
Hello. Great job. I did not imagine this. This is a excellent story. Thanks!
Perfectly pent content material, Really enjoyed reading through.
I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again
Hi, Neat post. There’s a problem with your website in internet explorer, would test this… IE still is the market leader and a good portion of people will miss your fantastic writing due to this problem.
I was looking through some of your articles on this website and I think this web site is rattling instructive! Keep putting up.
Thank you for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such excellent info being shared freely out there.
It’s really a great and helpful piece of information. I’m happy that you shared this helpful info with us. Please stay us informed like this. Thank you for sharing.
obviously like your web-site however you have to test the spelling on several of your posts. A number of them are rife with spelling issues and I find it very bothersome to inform the reality then again I will definitely come again again.
F*ckin’ amazing things here. I’m very happy to peer your post. Thanks so much and i am looking forward to touch you. Will you kindly drop me a mail?
Thanks for sharing superb informations. Your web site is very cool. I am impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this website page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched all over the place and simply couldn’t come across. What an ideal web-site.
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.
It’s a shame you don’t have a donate button! I’d certainly donate to this brilliant blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will share this blog with my Facebook group. Talk soon!
That is the proper weblog for anyone who needs to seek out out about this topic. You notice a lot its nearly onerous to argue with you (not that I actually would need…HaHa). You undoubtedly put a brand new spin on a topic thats been written about for years. Great stuff, just great!
I¦ve learn several excellent stuff here. Definitely worth bookmarking for revisiting. I surprise how so much attempt you put to create one of these magnificent informative site.
Hello my friend! I wish to say that this article is amazing, nice written and include approximately all vital infos. I’d like to see more posts like this.
I am very happy to read this. This is the type of manual that needs to be given and not the accidental misinformation that is at the other blogs. Appreciate your sharing this best doc.
Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!
Lottery Defeater Software? Lottery Defeater is a software application created to help people win lotteries
I’ll right away grab your rss feed as I can’t find your email subscription link or newsletter service. Do you have any? Kindly let me know so that I could subscribe. Thanks.
hello there and thank you for your information – I’ve certainly picked up something new from right here. I did however expertise a few technical issues using this site, as I experienced to reload the website a lot of times previous to I could get it to load properly. I had been wondering if your hosting is OK? Not that I am complaining, but slow loading instances times will very frequently affect your placement in google and can damage your quality score if advertising and marketing with Adwords. Well I’m adding this RSS to my e-mail and can look out for much more of your respective fascinating content. Ensure that you update this again soon..
Great website you have here but I was curious about if you knew of any community forums that cover the same topics discussed in this article? I’d really love to be a part of community where I can get comments from other knowledgeable individuals that share the same interest. If you have any recommendations, please let me know. Many thanks!
Very interesting points you have noted, regards for posting. “The best time to do a thing is when it can be done.” by William Pickens.
Good day! I know this is somewhat off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!
Hi there very cool web site!! Guy .. Excellent .. Superb .. I’ll bookmark your blog and take the feeds alsoKI’m satisfied to find numerous useful info right here in the post, we want work out more strategies in this regard, thanks for sharing. . . . . .
I really enjoy looking at on this internet site, it contains good blog posts.
I like this website because so much useful stuff on here : D.
Rattling superb info can be found on web blog.
Only a smiling visitant here to share the love (:, btw outstanding design. “Competition is a painful thing, but it produces great results.” by Jerry Flint.
Saved as a favorite, I really like your blog!
I love it when people come together and share opinions, great blog, keep it up.
Great post. I was checking constantly this weblog and I’m impressed! Extremely helpful info specially the closing phase 🙂 I deal with such info a lot. I used to be seeking this certain info for a very lengthy time. Thanks and best of luck.