NAMING NAMES: I know I’ve been pounding on the Spotify “fake artist” story recently, but this thing is like an onion with new layers being pulled back all the time. First, Spotify’s response to the question of overplaying fake artists’ music was “ . . . categorically untrue, full stop.” Then Music Business Worldwide cataloged 50-100 “artists” who were played (millions of times in some cases), despite not having any identity outside of Spotify. Now we have names and faces of the producers creating this music. According to the music industry site RouteNote the primary source of the self-produced music is from Andreas Romdhane and Josef Svedlund (pictured below – red arrows), who work out of a studio in Spotify’s hometown of Stockholm. What makes this even more interesting is that Romdhane/Svedlund are getting their songs published by Universal Music Publishing Group, which is the songwriter publishing arm of UMG. So does this mean Universal is complicit in bringing non-artist songs to Spotify? It would seem like a weird thing to do since Universal’s real life artists stand to lose royalties every time one of these songs are played instead of theirs. My guess is if we give it a week we’ll discover the answer to this question and maybe even more.
VIDEO FRAUD GETS MORE SINISTER: Earlier this year there was a huge outcry around the problem of ad fraud tied to impression consumption by bots (aka non-humans). While this problem still persists, there’s a way more insidious version of fraud involving higher value video inventory that’s taking center stage right now. The attached Digiday link explains what’s going on. One of the most common examples occurs when bad actor arbitragers resize video creative to fit within a display unit (so they’re buying cheap display inventory and reselling it as more valuable video preroll). Another emerging scam is the cloning of tracking tags like VAST/VPAID, and then serving static display ads which can then be billed as video, with viewability #s no less! Again, most of the corruption is occurring in the network environment, where the fraudulent buyer can pull inventory anonymously and resell it to the unsuspecting clients/agencies. It’s one more reason the industry is trending away from networks and towards publisher-specific PMPs. #yikes!
GET READY TO NEVER HAVE TO DRIVE AGAIN: Finally today, if you work in or call on anyone in the US Auto Industry you know autonomous (self-driving) cars are coming. The technology is already being street tested in cars and even in self-driving beer trucks. But just because we can produce technical innovations like autonomous vehicles, doesn’t mean we necessarily should. The impetus for “should” must come from a legitimate need that’s mainstream enough to scale. The attached TechCrunch article illustrates the need for autonomous vehicles by comparing real life examples of getting from cities A to B by plane, train, and now by self-driving automobile. When you stack up the options it’s easy to see which will win out – autonomous cars, because they’ll dominate the Golden Triangle of being Faster/Cheaper/Better. It’s also interesting to think that after the first 15 years of commercial aviation only 6,000 customers were flying, and now 70 years later over a billion flights are taken per year. Makes you wonder if we’re already into the first 15 years of autonomous driving and just don’t realize it yet.
Have a great Tuesday guys!
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