GOOGLE MAKES ITS HARDWARE PLAY: Last Friday I reported about the possibility of Google making a full commitment to the smartphone game by acquiring Asian hardware maker HTC. It looks like those rumors were true with yesterday’s announcement of a cooperation agreement between the two companies. Instead of buying all of HTC, Google will be cherry picking the line by purchasing HTC’s engineering unit which worked on the original Pixel as well as their smartphone-related patent suite. The price tag is estimated to be in the $1.1B range, which isn’t too shabby for a struggling HTC which now only claims 2% of the smartphone market. The real loser in this transaction might end up being Apple. With a resurgent Samsung and a potential data+device gorilla in the form of Google, Tim Cook and the gang will need to be more innovative than ever to stay at the top of the hardware space.
WHAT MAKES A LOGO MEMORABLE?: So what goes into a good brand logo? It should be easily recognizable, represent the intrinsic nature of the brand, and be memorable, right? Well it turns out that third memorability aspect is easier said than done. In a really interesting study a research company called Signs.com asked 150 people to draw 10 common brand logos from memory. The story, and resulting artwork, are featured in the attached AdWeek link. As you can see, the drawings are a hot mess. We can generally recall colors and basic shapes, but the details usually escape us. The table below summarizes the recall results from each brand – the green boxes (Ikea, Target) win on memorability, while the red boxes (Burger King, Footlocker, Starbucks) have some work to do. If you really want to geek out on this go to the bottom of the article and roll your cursor over the company pictures. As you’ll see, there are some really bad logo artists out there. Enjoy!
IS AMAZON YOUR BABY’S DADDY?: So when does the use of behavioral data cross the line into creepy? I think a safe answer to that question might be found in the attached AdAge article. Over the past few weeks Amazon has been erroneously sending customers alerts about purchases made within their non-existent baby registries. As you can see by the tweet reactions, customers who weren’t expecting didn’t exactly enjoy the mistake. So how could this happen? Beyond just Amazon’s predictable “tech glitch” excuse, there’s a real business in combining purchase data with algorithms to predict life stages, all the way down to an expecting mom’s due date. Obviously Amazon was running some type of analysis here and it just went awry. What’s even crazier is that this isn’t a new mistake. All the way back in 2012 Target got into a mess by shipping a high-school aged girl a mom-to-be coupon pack even before her family knew she was with child. Target figured this out based on the girl’s online purchases of unscented lotion and cotton balls which (believe or not) usually spikes during the fourth month of a pregnancy. See, I told you this stuff was creepy!
Have a great Friday (and weekend) guys!
Hi there just wanted to give you a quick heads up. The words in your article seem to be running off the screen in Chrome. I’m not sure if this is a format issue or something to do with browser compatibility but I figured I’d post to let you know. The style and design look great though! Hope you get the issue resolved soon. Many thanks
You have remarked very interesting points! ps decent web site. “Every man over forty is a scoundrel.” by George Bernard Shaw.
Heeya i’m for thhe first time here. I found thiss board andd I iin finding It trly helpful & it helped me out a lot.
I hope to provode something again and aid thers suchh aas you aided me.
Thesee arre truly wonderful ideaas in oon the topic off blogging.
You have touched some pleasant things here. Anyy waay keep up
wrinting.
Howdy! This is my first comment here so I just wanted to give a quick shout out and say I really enjoy reading your posts. Can you recommend any other blogs/websites/forums that go over the same subjects? Thank you so much!
I’m no longer sure where you are getting your info, but great topic. I must spend some time learning much more or understanding more. Thanks for magnificent information I used to be looking for this information for my mission.
Howdy! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having problems finding one? Thanks a lot!
I was examining some of your articles on this internet site and I believe this web site is very informative! Retain putting up.
whoah this blog is fantastic i love reading your articles. Keep up the good work! You know, lots of people are looking around for this information, you could help them greatly.
Youu could certinly see your skills within thee article yyou write.
The world hopes for mote passsionate wriyers like yoou who are not afrid tto say hhow they believe.
Always go aftr yor heart.
What i don’t realize is in fact how you’re not really a lot more well-favored than you might be now. You are very intelligent. You already know therefore significantly in the case of this subject, produced me personally consider it from numerous varied angles. Its like men and women aren’t involved until it’s something to do with Woman gaga! Your own stuffs excellent. All the time handle it up!
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post…
As I website possessor I believe the articles here is real fantastic, thanks for your efforts.
Pharmacokinetic Parameters of Thyroid Hormones in Euthyroid Patients Hormone Ratio in Thyroglobulin Biologic Potency t 1 2 days Protein Binding 2 Levothyroxine T 4 10 20 1 6 7 1 99 comprar cialis online
Thanks for another informative web site. The place else may I get that type of info written in such an ideal way? I’ve a venture that I’m just now working on, and I’ve been at the look out for such info.
Pretty grezt post. I simply sstumbled upon your wweblog and wanted tto mehtion that I hasve
really ejoyed browssing your eblog posts. Aftger alll I’ll be subscribing inn your feed andd I’m hoping you write again very soon!
Can I just say what a relief to find someone who actually knows what theyre talking about on the internet. You definitely know how to bring an issue to light and make it important. More people need to read this and understand this side of the story. I cant believe youre not more popular because you definitely have the gift.
Hi , I do believe this is an excellent blog. I stumbled upon it on Yahoo , i will come back once again. Money and freedom is the best way to change, may you be rich and help other people.
I have been reading out many of your stories and i can state clever stuff. I will surely bookmark your website.
F*ckin’ amazing issues here. I am very happy to peer your post. Thank you a lot and i’m taking a look forward to touch you. Will you kindly drop me a e-mail?
Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is entirely off topic but I had to share it with someone!
Regards for this wondrous post, I am glad I discovered this website on yahoo.
Some truly interesting info , well written and broadly speaking user genial.
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post…
Thanks for this post, I am a big big fan of this web site would like to proceed updated.
There is apparently a bundle to identify about this. I consider you made certain good points in features also.
What Is Aizen Power? Aizen Power is presented as a distinctive dietary supplement with a singular focus on addressing the root cause of smaller phalluses
Hi there, simply turned into alert to your weblog via Google, and found that it’s truly informative. I’m gonna watch out for brussels. I will appreciate should you continue this in future. Many other folks might be benefited out of your writing. Cheers!
You are a very capable person!
I’ve been browsing on-line more than 3 hours nowadays, yet I by no means found any attention-grabbing article like yours. It¦s lovely worth sufficient for me. In my view, if all website owners and bloggers made good content material as you did, the web shall be a lot more helpful than ever before.
I like this website very much, Its a very nice situation to read and get info . “The mark of a good action is that it appears inevitable in retrospect.” by Robert Louis Stephenson.
Pretty portion of content. I just stumbled upon your blog and in accession capital to claim that I get in fact enjoyed account your blog posts. Any way I’ll be subscribing to your augment and even I achievement you get admission to consistently fast.
Hello, Neat post. There’s an issue along with your website in web explorer, could test thisK IE still is the marketplace chief and a huge element of people will omit your wonderful writing because of this problem.
Undeniably believe that which you said. Your favorite justification appeared to be on the net the simplest thing to be aware of. I say to you, I certainly get irked while people think about worries that they just don’t know about. You managed to hit the nail upon the top and defined out the whole thing without having side effect , people could take a signal. Will likely be back to get more. Thanks
Loving the information on this site, you have done outstanding job on the posts.
Amazing blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any recommendations? Bless you!
Hi are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you require any html coding expertise to make your own blog? Any help would be greatly appreciated!
F*ckin’ tremendous things here. I am very glad to see your article. Thanks a lot and i’m looking forward to contact you. Will you please drop me a mail?
I’m still learning from you, but I’m trying to reach my goals. I definitely love reading all that is posted on your website.Keep the stories coming. I liked it!
Hey very nice blog!! Guy .. Excellent .. Wonderful .. I’ll bookmark your website and take the feeds additionally…I am satisfied to find so many useful info here in the put up, we’d like develop more techniques on this regard, thank you for sharing. . . . . .
What i don’t understood is actually how you are not actually much more well-liked than you might be now. You’re very intelligent. You realize thus considerably relating to this subject, produced me personally consider it from so many varied angles. Its like women and men aren’t fascinated unless it is one thing to accomplish with Lady gaga! Your own stuffs great. Always maintain it up!
I must express my passion for your kindness in support of men and women who really want assistance with this important concern. Your very own dedication to passing the solution around ended up being unbelievably significant and has all the time empowered people like me to get to their objectives. This insightful tutorial signifies much to me and further more to my colleagues. Best wishes; from each one of us.
What Is Exactly ZenCortex? ZenCortex is an optimal hearing function support
Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!
Thank you, I have just been searching for info about this subject for ages and yours is the greatest I’ve found out so far. But, what about the bottom line? Are you certain about the source?
superb post.Never knew this, thanks for letting me know.
Yesterday, while I was at work, my sister stole my iPad and tested to see if it can survive a 40 foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views. I know this is totally off topic but I had to share it with someone!
You made a few fine points there. I did a search on the theme and found the majority of folks will go along with with your blog.
My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am anxious about switching to another platform. I have heard fantastic things about blogengine.net. Is there a way I can import all my wordpress posts into it? Any help would be greatly appreciated!
Hey there, You have done a great job. I will definitely digg it and personally recommend to my friends. I am sure they will be benefited from this website.
Hi there very nice blog!! Man .. Beautiful .. Superb .. I’ll bookmark your blog and take the feeds additionally…I am happy to find a lot of useful information here within the submit, we need work out more techniques in this regard, thanks for sharing. . . . . .
I like this weblog very much so much wonderful info .
fantastic post, very informative. I wonder why the other experts of this sector don’t notice this. You must continue your writing. I’m sure, you’ve a great readers’ base already!
I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back in the future. All the best
Thanks for another great post. Where else could anyone get that type of info in such a perfect way of writing? I’ve a presentation next week, and I’m on the look for such information.
Puravive is a natural weight loss supplement and is said to be quite effective in supporting healthy weight loss.
What Is Sugar Defender? Sugar Defender is a new blood sugar-balancing formula that has been formulated using eight clinically proven ingredients that work together to balance sugar levels.
There is noticeably a bundle to know about this. I assume you made certain nice factors in options also.
Very interesting info!Perfect just what I was searching for!
Good write-up, I’m normal visitor of one’s site, maintain up the nice operate, and It’s going to be a regular visitor for a long time.
As soon as I detected this web site I went on reddit to share some of the love with them.
I’ve read several excellent stuff here. Definitely price bookmarking for revisiting. I wonder how much effort you set to make the sort of magnificent informative website.
My brother suggested I might like this blog. He was totally right. This publish truly made my day. You can not believe just how a lot time I had spent for this information! Thank you!