THE “VOICE SHELF” COMES TO SEARCH: In tomorrow’s Voiced-based environment the entire Search industry will be transformed. Gone are the quaint days of being one of seven listings on the first page of a Google search. Instead marketers will rely on voice recognition AI to respond to verbal searches we’ll be making. In order to succeed in this new paradigm brands will need to solve for two things. The first is getting established as Voice Skill on platforms like Google, Amazon, etc.. Think of this as an embedded SDK which generates content called for by the search. It’s literally the martini recipe Alexa responds with when somebody says “Hey Alexa, how do I make a vodka martini?” The second must have is a high ranking on something called the Voice Shelf. This is the order in which a voice-enabled digital assistant pulls content. Staying with our vodka martini theme for a minute, if both Kettle One and Tito’s have a martini recipe Voice Skill, which one does Alexa respond with? Since there isn’t any sponsorable content on voice platforms (yet), it’s sort of a Wild West situation of brands testing ways to get their Voice Skills first in line on the Voice Shelf. Are you confused yet? To help sort this out take a look at the attached AdAge article. And is it still too early for a martini?!?
AMAZON PRIME IS A BRILLIANT LOSS LEADER: For consumers Amazon Prime seems like a pretty straightforward proposition. Pay $99/yr and get unlimited free shipping of Amazon purchases along with a host of other freebie benefits. But since most users blow past $99 in shipping costs annually, how does Amazon make this profitable? As it turns out they don’t have to. According to the attached BGR link, Prime members spend $1,300 in Amazon purchases, which is almost double the $700 non-Prime shoppers spend. In other words AP is a loss leader which doesn’t need to make money by itself. Its only purpose is to get users through the front door, because the profit made on $1,300 is the real game. Someone once told me half-jokingly that sushi was invented by the soy bean farmers as a delivery mechanism for soy sauce. Think about it – that could actually be true. Following that analogy, AP is the sushi to all of our soy sauce purchases.
RIDING THE DISCOVERY DINOSAUR: If I had a nickel for every time someone in Radio bragged that AM/FM is “still #1 in music discovery” I’d be writing this blog from my villa in Tuscany right now. It’s not really a sellable metric, but Radio keeps beating the discovery drum as anecdotal evidence that they’re still relevant. But times are changing. In a new study by the research firm Integr8, in the attached RAIN link and in the graphic below, you can see how broadcast radio’s monopoly on music discovery is slipping with the younger demos. In fact, Gen Z is just as likely to discover that next new song or artist on a Streamer or YouTube as they are on their local radio stations. Can you imagine what this stat will look like once today’s teens age up into the primary advertising demos? Again, this is really only a brag stat since I’ve never once sold the propensity to discover music in my 25 years of media sales. But once Radio loses the discovery crown we won’t have to hear about this stat every time Nielsen releases a pro-Radio propaganda piece. Tick, tick, tick …
Have a great Thursday guys!
I’ve read a few good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to make such a great informative site.
I truly appreciate this post. I’ve been looking everywhere for this! Thank goodness I found it on Bing. You’ve made my day! Thank you again!
Outstanding post, you have pointed out some wonderful points, I likewise believe this s a very good website.
Well I sincerely enjoyed studying it. This post procured by you is very constructive for accurate planning.
You really make it appear really easy together with your presentation but I in finding this matter to be actually one thing which I believe I might by no means understand. It seems too complex and very large for me. I am looking ahead on your subsequent post, I will attempt to get the hold of it!
I am continually looking online for tips that can benefit me. Thx!
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!
Greetings from Ohio! I’m bored to death at work so I decided to check out your website on my iphone during lunch break. I love the info you present here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my phone .. I’m not even using WIFI, just 3G .. Anyhow, superb site!
how to get viagra in canada However, women reported receiving limited information from health care providers about contraceptive use and future fertility planning post treatment when fertility desires might change
Hello there! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a outstanding job!
Precisely what I was looking for, regards for posting.
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
I saw a lot of website but I conceive this one holds something special in it in it
Real nice layout and good written content, nothing else we want : D.
Hi there just wanted to give you a quick heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.
I like this weblog its a master peace ! Glad I discovered this on google .
I¦ll right away clutch your rss feed as I can not in finding your email subscription hyperlink or newsletter service. Do you’ve any? Please let me understand so that I could subscribe. Thanks.
A powerful share, I just given this onto a colleague who was doing slightly analysis on this. And he actually bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to discuss this, I really feel strongly about it and love studying extra on this topic. If possible, as you grow to be expertise, would you mind updating your weblog with more particulars? It’s extremely useful for me. Huge thumb up for this weblog put up!
What Is FitSpresso? As you may know, FitSpresso is a natural weight loss supplement that comes in capsule form.
FitSpresso is a natural weight loss supplement that will help you maintain healthy body weight without having to deprive your body of your favorite food or take up exhausting workout routines.
I conceive this internet site has some really great information for everyone. “Loving someone is easy but losing someone is hard.” by Shelby Harthcock.
I do love the way you have presented this particular challenge and it does offer us a lot of fodder for thought. However, from what precisely I have experienced, I basically trust when other feedback pile on that men and women continue to be on issue and don’t start on a soap box regarding some other news of the day. Yet, thank you for this fantastic piece and whilst I do not go along with this in totality, I value your viewpoint.
I dugg some of you post as I cogitated they were very beneficial very beneficial
Hello There. I found your weblog the usage of msn. That is a really well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll certainly return.
Hi! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Thanks!
Wow, superb blog format! How long have you ever been running a blog for?
you make running a blog glance easy. The overall look of
your site is magnificent, let alone the
content! You can see similar here sklep online
Hello there, You’ve done an excellent job. I’ll certainly digg it and personally recommend to my friends. I’m confident they’ll be benefited from this site.
Thank you for sharing with us, I conceive this website really stands out : D.
I?¦ve learn some good stuff here. Certainly worth bookmarking for revisiting. I surprise how a lot attempt you place to create one of these wonderful informative website.
When I originally commented I clicked the “Notify me when new comments are added” checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove people from that service? Many thanks!
Greetings! Very helpful advice on this article! It is the little changes that make the biggest changes. Thanks a lot for sharing!
As a Newbie, I am always searching online for articles that can help me. Thank you
Perfect work you have done, this website is really cool with fantastic information.
It’s really a cool and helpful piece of info. I am glad that you shared this useful information with us. Please stay us up to date like this. Thanks for sharing.
Good write-up, I’m regular visitor of one’s website, maintain up the nice operate, and It is going to be a regular visitor for a lengthy time.
Wonderful site. Plenty of useful information here. I am sending it to some pals ans also sharing in delicious. And of course, thanks in your sweat!
Good write-up, I am normal visitor of one’s blog, maintain up the nice operate, and It is going to be a regular visitor for a long time.
I have been exploring for a bit for any high quality articles or weblog posts in this kind of space . Exploring in Yahoo I ultimately stumbled upon this site. Studying this information So i¦m glad to exhibit that I have a very good uncanny feeling I discovered just what I needed. I so much indisputably will make certain to don¦t disregard this web site and give it a glance regularly.
F*ckin’ awesome issues here. I am very glad to peer your post. Thanks so much and i am taking a look forward to touch you. Will you please drop me a mail?
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.
Renew is a nutritional supplement that activates your metabolism and promotes healthy sleep.
You have observed very interesting details ! ps decent site.
Renew is a nutritional supplement launched in 2024 to help anyone lose weight.
This website is my intake, very fantastic style and design and perfect subject material.
Right now it looks like Drupal is the top blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Hmm is anyone else experiencing problems with the pictures on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.
What Is Potent Stream? Potent Stream is a male health formula that helps to maintain healthy urinary and prostate health by killing off all the toxins in the body
I’ve read a few just right stuff here. Definitely worth bookmarking for revisiting. I surprise how much attempt you place to make any such fantastic informative site.
You should take part in a contest for one of the best blogs on the web. I will recommend this site!
Hello. remarkable job. I did not expect this. This is a great story. Thanks!