Wildcard Wednesday . . .

THE NFL GOES ALL IN ON STREAMING:  We’ve officially hit “priiime tiime” (using your inner-Chris Berman voice) for live sports streaming with yesterday’s announcement that the NFL and Verizon have reached a five year distribution agreement.  According to the attached CBS Sports link Verizon will pay $2.25B for the rights to stream all NFL games for the next five years, beginning with the 2018 postseason in January.  This is a major step forward for the NFL who initially dipped their toe in the streaming waters with Twitter at $1M/game in 2016, and then with Amazon this year at $50M to stream 10 Thursday night games.  Besides the whopping price increase (at $450M per season), the deal increases the scope of NFL streaming by carrying all games on any device with a 7 inch or smaller screen – the previous deals were for smartphones only.  Verizon customers will be able to access the NFL through their go90 platform and non-Verizon customers can go through Yahoo Sports.  It’ll be interesting to see how this deal impacts the bid prices from the traditional networks in the next round of TV broadcast contracts, which start coming up in 2020.  Conventional wisdom says with viewership migrating from living room TVs to connected devices the cost for TV rights will start to come down.  But then again this is the NFL we’re talking about.  If anyone can have their licensing cake and eat it too it will be King Football.

VISA GETS INTO THE SONIC LOGO GAME:  As we enter the Age of Voice, when we’ll spend more and more time on connected devices which don’t have a screen, the concept of the Sonic Logo will become more important than ever.  Sonic Logos are simply audio identities, like a jingle but much shorter and without lyrics.  It’s the three-note chime to let you know you’re watching NBC or even the one note ding to tell you when it’s time to buckle up for that Southwest flight.  Sonic Logos are all around us, but have you ever wondered how they’re created?  The attached WSJ link chronicles the year long process Visa’s marketing team just underwent to come up with their own Sonic Logo.  The final product is HERE . . . it’s really short so click and pay attention.  Visa will begin tagging all of their video and audio creative pieces in 2018 with their new Sonic Logo, with the goal of establishing an audio-based brand identity over time.  This seems like a smart proactive move for a brand which is looking to stay relevant in tomorrow’s audio-first landscape.

LEARNING FROM OUR MISTAKES:  Everyone makes mistakes, no matter if you’re a person, business or consumer-facing brand.  In fact mistakes are so common that it’s not really about making the mistake in the first place.  It’s what we learn from our mistakes which defines our character.  And yes, this rule applies to marketers too.  Every year brands make advertising mistakes they must learn from, and which also serve as cautionary examples for other advertisers to avoid.  AdWeek has highlighted the top (bottom?) five from this past year, along with the lessons each one teaches, in the attached link.  Some of these seem like non-starters.  No, it’s never a good idea to feature Kendall Jenner solving race relations with a can of Pepsi, or a Mark Zuckerberg avatar showing off FB’s new VR app by touring hurricane devastation in a virtual Puerto Rico (I can’t make this stuff up).  But there were also more subtle errors of context which befell Dove with its race-changing creative or McDs with its deceased father TV ad.  These examples didn’t start as bad ideas, they just came across as tone deaf and unseemly.  And perhaps most interesting of all is the case of Uber.  It wasn’t one piece of bad creative that did Uber in during 2017.  Instead it was the entire corporate bad guy image earned through a series of self-inflicted mistakes and an internal culture of misbehavior.  Each of us should pay attention to these missteps – we’ll all be better for it in 2018.

Have a great Wednesday guys!

160 thoughts on “Wildcard Wednesday . . .

  1. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your site when you could be giving us something enlightening to read?

  2. Thanks, I have just been searching for info approximately this subject for ages and yours is the greatest I’ve found out so far. But, what concerning the bottom line? Are you sure in regards to the supply?

  3. Someone essentially help to make seriously articles I would state. This is the first time I frequented your web page and thus far? I surprised with the research you made to create this particular publish amazing. Magnificent job!

  4. What i do not understood is if truth be told how you’re not really a lot more neatly-preferred than you may be now. You’re so intelligent. You understand thus significantly with regards to this topic, made me in my opinion consider it from numerous varied angles. Its like women and men don’t seem to be fascinated except it is something to do with Lady gaga! Your own stuffs great. Always handle it up!

  5. Very nice post. I just stumbled upon your blog and wished to say that I’ve truly enjoyed surfing around your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  6. My coder is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using Movable-type on numerous websites for about a year and am anxious about switching to another platform. I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be greatly appreciated!

  7. Thanks for sharing excellent informations. Your website is very cool. I’m impressed by the details that you have on this blog. It reveals how nicely you perceive this subject. Bookmarked this web page, will come back for more articles. You, my friend, ROCK! I found just the info I already searched all over the place and simply could not come across. What an ideal site.

  8. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 positive. Any suggestions or advice would be greatly appreciated. Many thanks

  9. FitSpresso is a natural weight loss supplement that will help you maintain healthy body weight without having to deprive your body of your favorite food or take up exhausting workout routines.

  10. Thank you a bunch for sharing this with all of us you actually know what you are speaking approximately! Bookmarked. Kindly additionally talk over with my website =). We can have a hyperlink exchange arrangement among us!

  11. Today, I went to the beach with my children. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is completely off topic but I had to tell someone!

  12. I’ve been browsing online greater than three hours today, yet I never found any interesting article like yours. It is pretty price sufficient for me. In my view, if all website owners and bloggers made good content material as you did, the internet shall be a lot more useful than ever before.

  13. Does your website have a contact page? I’m having trouble locating it but, I’d like to send you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great site and I look forward to seeing it develop over time.

  14. I cling on to listening to the news broadcast lecture about receiving boundless online grant applications so I have been looking around for the most excellent site to get one. Could you tell me please, where could i get some?

  15. Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch because I found it for him smile So let me rephrase that: Thank you for lunch! “Love is made in heaven and consummated on earth.” by John Lyly.

  16. You can certainly see your skills in the work you write. The world hopes for even more passionate writers like you who are not afraid to say how they believe. Always go after your heart.

  17. Heya! I just wanted to ask if you ever have any problems with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no back up. Do you have any solutions to stop hackers?

  18. Very well written information. It will be supportive to anyone who usess it, including me. Keep doing what you are doing – looking forward to more posts.

  19. Thanks for the sensible critique. Me and my neighbor were just preparing to do some research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such excellent information being shared freely out there.

  20. What¦s Happening i’m new to this, I stumbled upon this I’ve discovered It absolutely helpful and it has aided me out loads. I’m hoping to give a contribution & aid other users like its aided me. Good job.

  21. It is truly a nice and useful piece of info. I am satisfied that you simply shared this helpful information with us. Please stay us up to date like this. Thank you for sharing.

  22. I used to be recommended this blog by means of my cousin. I am no longer sure whether or not this submit is written through him as no one else know such targeted about my problem. You’re amazing! Thank you!

  23. Good post. I be taught one thing more difficult on different blogs everyday. It can always be stimulating to learn content from different writers and apply slightly something from their store. I’d want to use some with the content material on my blog whether or not you don’t mind. Natually I’ll provide you with a link on your net blog. Thanks for sharing.

  24. Hello there! Would you mind if I share your blog with my facebook group? There’s a lot of people that I think would really appreciate your content. Please let me know. Thanks

  25. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

  26. Hey just wanted to give you a quick heads up. The words in your post seem to be running off the screen in Internet explorer. I’m not sure if this is a format issue or something to do with internet browser compatibility but I figured I’d post to let you know. The design and style look great though! Hope you get the issue resolved soon. Cheers

  27. I liked up to you will obtain performed proper here. The cartoon is tasteful, your authored material stylish. nonetheless, you command get got an nervousness over that you would like be delivering the following. ill indisputably come further beforehand once more as precisely the similar nearly a lot steadily within case you defend this hike.

  28. Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.

  29. Simply a smiling visitant here to share the love (:, btw great style and design. “Competition is a painful thing, but it produces great results.” by Jerry Flint.

  30. Thanks for sharing excellent informations. Your website is so cool. I am impressed by the details that you’ve on this blog. It reveals how nicely you understand this subject. Bookmarked this website page, will come back for extra articles. You, my friend, ROCK! I found just the information I already searched everywhere and just could not come across. What a great web-site.

  31. Hi my family member! I want to say that this article is awesome, great written and include almost all important infos. I?¦d like to peer extra posts like this .

  32. Hello very cool website!! Man .. Beautiful .. Wonderful .. I’ll bookmark your web site and take the feeds also?KI’m happy to find a lot of useful info here in the post, we want develop extra techniques in this regard, thank you for sharing. . . . . .

  33. Hi there very cool blog!! Man .. Excellent .. Superb .. I’ll bookmark your site and take the feeds also…I am satisfied to find numerous useful info here within the post, we need develop extra strategies in this regard, thank you for sharing. . . . . .

  34. I have not checked in here for some time because I thought it was getting boring, but the last few posts are good quality so I guess I’ll add you back to my everyday bloglist. You deserve it my friend 🙂

  35. Terrific paintings! That is the type of info that are meant to be shared around the web. Disgrace on Google for no longer positioning this submit upper! Come on over and consult with my web site . Thank you =)

  36. I am just writing to make you be aware of what a remarkable discovery my cousin’s child encountered going through your site. She came to understand plenty of pieces, including how it is like to possess a great coaching nature to have many more completely learn about certain very confusing issues. You actually exceeded her desires. Thank you for offering the beneficial, safe, educational not to mention cool tips about the topic to Tanya.

  37. Good day! Do you know if they make any plugins to assist with SEO? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good results. If you know of any please share. Cheers!

  38. Greetings from Los angeles! I’m bored at work so I decided to check out your site on my iphone during lunch break. I enjoy the info you present here and can’t wait to take a look when I get home. I’m shocked at how fast your blog loaded on my mobile .. I’m not even using WIFI, just 3G .. Anyhow, amazing site!

  39. Hmm is anyone else having problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.

  40. Hello, Neat post. There’s a problem with your site in internet explorer, would check this?K IE still is the marketplace leader and a huge component to other folks will pass over your magnificent writing because of this problem.

  41. There are actually a whole lot of particulars like that to take into consideration. That is a nice level to deliver up. I provide the ideas above as general inspiration however clearly there are questions just like the one you bring up the place the most important factor can be working in trustworthy good faith. I don?t know if best practices have emerged around things like that, but I’m positive that your job is clearly recognized as a good game. Both boys and girls really feel the influence of just a second’s pleasure, for the rest of their lives.

  42. Thank you so much for providing individuals with a very nice possiblity to read from this site. It’s usually very sweet and also packed with amusement for me personally and my office fellow workers to search your web site a minimum of 3 times a week to read through the newest secrets you will have. And definitely, we are actually impressed with your astounding suggestions served by you. Selected two areas in this posting are particularly the most beneficial we’ve ever had.

  43. Thanks for the sensible critique. Me & my neighbor were just preparing to do some research on this. We got a grab a book from our area library but I think I learned more clear from this post. I am very glad to see such great information being shared freely out there.

  44. F*ckin’ awesome issues here. I’m very happy to look your post. Thanks a lot and i am taking a look forward to touch you. Will you please drop me a e-mail?

  45. I used to be recommended this website via my cousin. I am not certain whether or not this put up is written through him as no one else recognize such distinct approximately my difficulty. You are amazing! Thank you!

  46. Hello There. I found your blog using msn. This is a very well written article. I will be sure to bookmark it and return to read more of your useful information. Thanks for the post. I will definitely return.

  47. Wonderful beat ! I would like to apprentice at the same time as you amend your site, how can i subscribe for a weblog site? The account helped me a appropriate deal. I have been a little bit familiar of this your broadcast offered bright transparent concept

  48. Usually I don’t read post on blogs, but I would like to say that this write-up very forced me to try and do so! Your writing style has been amazed me. Thanks, very nice post.

  49. What’s Taking place i am new to this, I stumbled upon this I’ve discovered It absolutely useful and it has helped me out loads. I’m hoping to give a contribution & aid different users like its aided me. Good job.

  50. I’ve read several good stuff here. Certainly worth bookmarking for revisiting. I surprise how much effort you put to create such a great informative site.

  51. Unquestionably imagine that which you stated. Your favorite justification appeared to be on the web the easiest factor to have in mind of. I say to you, I certainly get annoyed at the same time as people think about concerns that they plainly don’t recognize about. You controlled to hit the nail upon the top and outlined out the entire thing without having side effect , other people can take a signal. Will probably be again to get more. Thank you

  52. You could certainly see your skills within the work you write. The world hopes for more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  53. Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.

  54. What Is FitSpresso? The effective weight management formula FitSpresso is designed to inherently support weight loss. It is made using a synergistic blend of ingredients chosen especially for their metabolism-boosting and fat-burning features.

  55. What is CogniCare Pro? CogniCare Pro is 100 natural and safe to take a cognitive support supplement that helps boost your memory power. This supplement works greatly for anyone of any age and without side effects

  56. whoah this blog is magnificent i love reading your articles. Keep up the great work! You know, lots of people are searching around for this info, you could help them greatly.

  57. I am not sure where you’re getting your info, but good topic. I needs to spend some time learning more or understanding more. Thanks for fantastic info I was looking for this information for my mission.

  58. Hey there! This is my first visit to your blog! We are a group of volunteers and starting a new project in a community in the same niche. Your blog provided us useful information to work on. You have done a outstanding job!

  59. Hi there! This post couldn’t be written any better! Reading through this post reminds me of my previous room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thank you for sharing!

  60. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 certain. Any recommendations or advice would be greatly appreciated. Thank you

  61. magnificent submit, very informative. I wonder why the other experts of this sector don’t notice this. You should continue your writing. I am confident, you’ve a huge readers’ base already!

  62. Wow! This can be one particular of the most useful blogs We’ve ever arrive across on this subject. Actually Excellent. I’m also a specialist in this topic so I can understand your effort.

  63. Amazing blog! Is your theme custom made or did you download it from somewhere? A design like yours with a few simple tweeks would really make my blog shine. Please let me know where you got your theme. With thanks

  64. I really like your blog.. very nice colors & theme. Did you create this website yourself or did you hire someone to do it for you? Plz respond as I’m looking to design my own blog and would like to know where u got this from. cheers

  65. An fascinating discussion is worth comment. I believe that it’s best to write more on this subject, it might not be a taboo topic however typically persons are not enough to talk on such topics. To the next. Cheers

  66. Thank you, I have recently been searching for information approximately this topic for a while and yours is the greatest I’ve found out so far. But, what concerning the conclusion? Are you sure in regards to the supply?

  67. Thanks a bunch for sharing this with all of us you actually know what you are talking about! Bookmarked. Please also visit my site =). We could have a link exchange contract between us!

  68. certainly like your website however you need to take a look at the spelling on several of your posts. Several of them are rife with spelling problems and I find it very bothersome to tell the reality however I will surely come back again.

  69. What i do not realize is actually how you’re not actually much more well-liked than you may be now. You’re very intelligent. You realize thus considerably relating to this subject, produced me personally consider it from a lot of varied angles. Its like men and women aren’t fascinated unless it is one thing to accomplish with Lady gaga! Your own stuffs great. Always maintain it up!

  70. Hi there, just became aware of your blog through Google, and found that it’s truly informative. I’m gonna watch out for brussels. I’ll be grateful if you continue this in future. Numerous people will be benefited from your writing. Cheers!

  71. Thanks for another excellent article. Where else could anyone get that kind of information in such an ideal way of writing? I have a presentation next week, and I am on the look for such information.

  72. Thanks for some other wonderful article. The place else may anyone get that type of information in such a perfect means of writing? I have a presentation next week, and I’m at the search for such information.

  73. hello!,I like your writing very much! share we communicate more about your post on AOL? I require an expert on this area to solve my problem. Maybe that’s you! Looking forward to see you.

  74. I truly enjoy reading on this website, it contains superb posts. “Don’t put too fine a point to your wit for fear it should get blunted.” by Miguel de Cervantes.

  75. It is in reality a nice and helpful piece of info. I am happy that you just shared this helpful information with us. Please stay us informed like this. Thank you for sharing.

  76. Thanks for any other magnificent article. The place else may anybody get that kind of information in such an ideal manner of writing? I’ve a presentation next week, and I’m on the search for such info.

  77. Definitely believe that that you stated. Your favorite justification seemed to be on the net the easiest factor to take into account of. I say to you, I definitely get annoyed even as folks think about worries that they plainly do not recognize about. You managed to hit the nail upon the top and also outlined out the whole thing without having side-effects , folks can take a signal. Will likely be back to get more. Thank you

  78. Hello very nice blog!! Guy .. Excellent .. Superb .. I will bookmark your website and take the feeds also?KI’m satisfied to seek out numerous helpful information here within the publish, we need develop extra techniques on this regard, thanks for sharing. . . . . .

  79. I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks

  80. Hello there! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good success. If you know of any please share. Appreciate it!

  81. I’m really enjoying the theme/design of your blog. Do you ever run into any browser compatibility issues? A number of my blog visitors have complained about my blog not operating correctly in Explorer but looks great in Opera. Do you have any solutions to help fix this issue?

Leave a Reply to sugar defender reviews Cancel reply

Your email address will not be published. Required fields are marked *