FLIPPING THE SCRIPT ON NET NEUTRALITY: I have to admit this one’s brilliant. As reported in Geekwire the Governor of Washington State just signed its own NN law as a counterpunch to the FCC’s recent repeal of Net Neutrality regulations. So basically Washington State is restoring what Washington DC just stripped away. The authority to pass a state-level law is based on Washington State’s right to dictate its own consumer protection laws – which has very well established and protected legal precedence. So there’s a high probability this law will survive any court challenges. Playing this out a little further, there are another 24 states with their own versions of NN laws in the pipeline which could result in half the country having Net Neutrality protection while the other half doesn’t. If that occurs NN advocates will win by default, since it’s not really feasible for national ISPs like Comcast and AT&T to run different data delivery systems in different states. Can you feel FCC Commission Ajit Pai’s rage right now? Maybe needs something stronger in that giant coffee cup of his? (sorry – I just can’t resist reposting this pic!)
DISCLOSURE RULES COMING TO DIGITAL MEDIA . . . SORT OF: Remember all the calls to reform political advertising on digital media once everyone figured out the extent of Russian meddling in the 2016 Presidential election? In response to the uproar Congress created a bill called the Honest Ads Act, which was supposed to provide full transparency into who’s funding political ads online. But after some chest pumping the legislation lost steam on Capitol Hill and is unlikely to be passed before this year’s election. So now the Federal Election Committee is taking matters into its own hands. According to the attached Inside Radio link, the FEC is scheduled to vote this Thursday on a regulation which would require digital ads to carry the same disclaimer requirements as broadcast ads. Disclaimers are the short “I’m so-and-so and I approved this message” tag at the end of political ads. The regulation is meant to provide voters with an understanding who’s behind the ads. But as you can imagine this plan is filled with loopholes. Elections manipulators aren’t likely to call themselves “bad guys from Russia” at the end of their ads, and instead come up with a more positive moniker like “concerned voters coalition”, which will still allow them to disguise their ads. Yes, disclaimer requirements are a step in the right direction towards political ad transparency. I just don’t think it goes for enough to protect our electorate.
INTELLECT OVER INSANITY AT SXSW?: This Friday digital media’s annual rite of Spring kicks off with South By Southwest in Austin. Yes there will still be keynotes, panels, new tech reveals and music performances galore. However, as reported by AdAge this year’s Sx may be a little more understated. Over the past few years brands have gone big with activations – like a 40 foot Doritos chip or Starwars Stormtroopers sashaying Sixth Street (say that three times fast). The conventional wisdom from recent years has been to make an over-the-top splash in front of thousands of geekaratzi influencers with the hope that they’ll push a brand’s buzz into their social network. But that play only works for so long before attendees start succumbing to “next big thing fatigue”. I’m thinking we may have hit the breaking point this year, which could explain why attendees are more interested in content and conversation this year. Given the challenges facing digital media these days, it’s probably for the best that Sx refocuses on quality content instead of just a 10 day excuse to binge drink and act like a Yuccie.
Have a great Wednesday guys!
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