TV RATINGS UNIFICATION?: Big news out of the Nielsen camp yesterday, as they gave a firm timetable for the release of their Television Total Audience Measurement product. Over the past few years Nielsen has been trying to unify the video measurement landscape to create apples-to-apples ratings across TV, DVR, VOD and Connected TV. All the while the TV networks have been screaming for this as their content consumption is getting more and more fragmented across the new technologies. Nielsen is also trying to unify the Audio side with its still-in-the-works Digital Audio Measurement Platform. Given that TV moves about a decade ahead of Radio with most tech advances, the radio broadcasters shouldn’t be holding their breath just yet. http://www.adweek.com/news/television/nielsen-will-complete-its-total-audience-measurement-rollout-march-173586
IHEART TRIES COPYCATTING: This morning the NY Post is reporting that iHeart is plans to announce the creation of new on-demand streaming options at (surprise) $5 and $10 per month. If this happens it’ll be a direct reaction to last week’s announcements by Pandora. The only thing which doesn’t really add up in the report is the fact that iHeart still needs to sign it’s label-direct licensing deals, yet they plan on announcing this week. Those babies usually take weeks, if not months, to negotiate – so the timing seems off. I guess we shall see. http://nypost.com/2016/09/20/iheartmedia-to-launch-spotify-music-streaming-competitor/
SWIMMING IN A DATA LAKE: Warning on this last article – it’s like the double black diamond of data topics. In it, the author lays out the case for “Data Laking” as the next progression in AdTech evolution. In its simplest form a Data Lake is an anonymized collection of user data that’s derived from first party audience data and third party segment matches, and then optimized through usage. A filled Data Lake can be extremely valuable to advertisers who want to buy prepackaged audience segments from the lake, and run those segments on any publisher or ad network they choose. While it takes much more than the first party publisher to make Data Laking work, the whole ecosystem puts tremendous value on the originating publisher. So publishers with scale, registered users, and a heavy mobile footprint (for the Device IDs) become even more essential in this model. Thinking this is a good trend for the Mighty P . . . should we have a naming contest for Pandora’s Data Lake?!? http://adexchanger.com/the-sell-sider/first-party-data-lake/?mkt_tok=eyJpIjoiWkRCalltSXdNemt4TUdJNSIsInQiOiJrT3Yzenh3MWd4UTFlNE40MFQyS2VhMWx2bXU1KzNmUzVFZ096SHI2NVFDb1ErdDhGSnpPdytONzZ0dElCY2lFOTFBRDMrXC9jcnA5dGVYaDR3Z0JsOWNtZ3NnOUtuT0xmWWczU2hHbklaT2M9In0%3D
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