PANDORA BY THE NUMBERS: It’s been a while since I featured a full overview on the state of Pandora, so I thought the attached WSJ article would be a good catch up. It’s an interview piece with Pandora CEO Roger Lynch, and it covers a wide array of topics from balancing free and subscription tiers, utilizing data to deliver individualized creative, non-music content like podcasts, and what the future holds for connected cars and homes. It’s especially interesting to see how the confluence of business factors come together in the graphic below. Yes, free usage is down slightly. But the subscription growth is more than making up for the difference, which has stabilized Pandora’s overall listening hours. There’s no doubt that Wall Street is eagerly awaiting tomorrow’s Q4 earnings call when Pandora will lay out its strategic vision for 2018, including the launch of a new audio programmatic marketplace (I’ll cover that one tomorrow), and other product initiatives. Get ready for an exciting ride!
LOSS LEADER: Did you know Hulu lost $1B in 2017 and is expected to lose even more in 2018? That would be a bone crusher for most other public companies, but it’s not effecting Hulu’s outlook according to the attached Motley Fool article. To understand why that is you first need to know how they’re spending their money. In 2017 Hulu spent $2.5B on content, which is about 30% of what Netflix spends, but they have about 100M fewer subscribers than Netflix to help offset the cost. Most of the $2.5B is going to content providers like Disney, Fox, Comcast, and Time Warner. These companies also happen to own the majority of Hulu, so any money exiting the back door as expense is coming in the front doors of Hulu’s true landlords. Nice setup if you can get it, eh? Even the largest content costs are pretty much revenue neutral, so the losses don’t matter. In the meantime Hulu’s subscriber base and market value continue to grow, making it a more valuable acquisition target. And I’ll give you one guess as to who will cash in when (not if) Hulu is eventually acquired.
DOES TOO MUCH TECH MAKE FOR BAD PARENTING?: Finally today, the attached Business Insider link caught my attention over the weekend due to its irony. Here’s the setup – a pair of Silicon Valley execs are raising their children to be so low-tech that they’re almost no-tech. Their 10 and 12 year olds don’t own cell phones yet, only get to use their parents’ phones for 10 minutes each week, and are supervised when they use the family iPad. So why would a mom who works at Apple and a former Googler dad be so anti-tech? The answer is simple – they’ve both seen how much time and effort goes into making digital technology irresistible, and want to keep their children from being inundated for as long as possible. These parents are also aware of something called “malaise of scrolling”, which can shorten attention spans in developing brains and lead to depression, anxiety, and even suicide in extreme cases. And the craziest part of this story is that these parents aren’t alone. More and more tech-employed parents are keeping their children away from connected devices, and especially social networks, for as long as possible. Is this disturbing for any of you parents out there?
Have a great Tuesday guys!
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