PURCHASE DATA 101: Things are heating up in the Purchased-Based Data game. So it’s important to know the current landscape and understand where things are headed. What makes this so challenging is all the unique ways purchase data can be used, and all the different players in the space. For instance linking a consumer who was exposed to an ad and then purchased the advertised product is a key attribution metric, and the cornerstone of measurement services from NCS (Nielsen) and ODC (Oracle). Then there are eCommerce giants like Amazon and Walmart who have their owned wall-gardens of on-platform purchase data, which they use to model out behaviors and serve retargeted ads. And don’t forget the major CCs like Visa, Mastercard, and Amex who are aggregating their cardholders purchase data, which they sell to the DMPs who create purchase-based audience segs. To help sort through this space AdExchanger has published an extensive Purchase Data Playbook which is available in the attached link. It’s an important read if you need to get smart (or stay smart) on the purchase sector.
ASCENTIAL BLINKS IN CANNES LIONS STANDOFF: After last year’s “biggest and best ever” Cannes Lions Awards Festival several agency holding companies began saying they would trim down their presence in 2018, and Publicis went so far as to the say they would skip Cannes altogether in 2018. Why this reaction? Because Cannes has been getting too big and too expensive for its own good. Over the years Ascential, the owner of Cannes Lions, started adding more and more award categories. More categories meant more client nominees, which forced agencies to pay for more clients to attend. But 2017 appears to have been the tipping point, as described in the attached AdWeek link. In a reactive move Ascential has agreed to trim down the overall number of nominations and put restrictions on how many times a piece of creative can be nominated. These moves, combined with a reduction in attendee admission costs and discounting for hotel, meals, etc., are designed to make Cannes Lions more reasonable to participate in. The changes are apparently enough for Publicis, who’s saying they will recommit to Cannes 2019 (yes, they’re still taking 2018 off). Overall it’s a step towards cost savings sanity for the entire industry. Now can somebody work on lowering those rose’ corkage fees for me?!?
COULD LBOs BE KILLING RETAIL FASTER THAN AMAZON?: Yes, we all know the Retail Apocalypse is upon us. With more purchases migrating online the term Brick & Mortar is fast becoming a dirty word. But what if the financial problems in the Retail sector are really being caused by structural debt and not just competition? In the attached link Bloomberg puts forth the theory that decades of LBOs (Leveraged Buyouts) of retailers have created debt-laden parent companies who can’t pay their bills. These buyouts occurred over the past 10-20 years when sales projections for traditional retailers looked like a steady up-to-the-right line which would go on forever. But then as Ecommerce started to take a bite out of their businesses, heavily leveraged retailers had no margin for error to survive the transition. This explains why seemingly healthy retailers like Toys “R” Us is in Chapter 11, and Sports Authority went out of business altogether. And the worst part of this story is Bloomberg’s prediction that the bad times for Retail are just getting started. As you can see in the image below Retail loan delinquencies are on the rise, which is a foreshadowing of more store closures to come. Fair warning that this article is really deep – there are graphs in here you’ve never seen before. But if you want a MBA-level dissection of Retail’s debt problem, this one’s for you.
Have a great Tuesday guys!
I am really impressed with your writing skills and also with the format to your weblog. Is that this a paid topic or did you modify it your self? Either way keep up the nice quality writing, it’s uncommon to see a great blog like this one today..
I like this website so much, saved to my bookmarks.
I simply wanted to say thanks yet again. I am not sure what I might have taken care of in the absence of those basics documented by you regarding such situation. It truly was a real hard crisis in my opinion, nevertheless discovering this skilled tactic you handled the issue made me to jump over fulfillment. I will be happy for this service and in addition hope you find out what a powerful job you happen to be putting in teaching people today through a web site. I am certain you have never encountered any of us.
I am no longer certain where you are getting your information, however good topic. I needs to spend a while studying much more or working out more. Thanks for fantastic information I used to be looking for this information for my mission.
I love your blog.. very nice colors & theme. Did you create this website yourself? Plz reply back as I’m looking to create my own blog and would like to know wheere u got this from. thanks
Normally I do not read post on blogs, but I would like to say that this write-up very forced me to try and do it! Your writing style has been surprised me. Thanks, quite nice post.
Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such wonderful information being shared freely out there.
Definitely consider that that you stated. Your favorite justification seemed to be at the net the simplest factor to consider of. I say to you, I definitely get irked whilst other folks consider worries that they plainly don’t recognize about. You controlled to hit the nail upon the top as smartly as outlined out the entire thing without having side effect , folks can take a signal. Will likely be back to get more. Thank you
Thanks for this post, I am a big fan of this web site would like to continue updated.
Merely wanna tell that this is handy, Thanks for taking your time to write this.
This design is wicked! You most certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!
It s a different ballgame viagra creator Dwain, USA 2022 06 26 16 17 34
I will immediately grab your rss feed as I can’t find your e-mail subscription hyperlink or newsletter service. Do you’ve any? Kindly let me realize in order that I may just subscribe. Thanks.
Great goods from you, man. I’ve understand your stuff previous to and you are just extremely magnificent. I really like what you’ve acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it wise. I can’t wait to read far more from you. This is really a tremendous site.
This is a very good tips especially to those new to blogosphere, brief and accurate information… Thanks for sharing this one. A must read article.
Hello! I just would like to give a huge thumbs up for the great info you have here on this post. I will be coming back to your blog for more soon.
It is really a nice and helpful piece of info. I am satisfied that you shared this useful information with us. Please stay us informed like this. Thanks for sharing.
excellent issues altogether, you just gained a new reader. What could you suggest in regards to your publish that you simply made some days ago? Any certain?
Thank you for every other fantastic post. Where else could anyone get that type of information in such an ideal way of writing? I’ve a presentation subsequent week, and I’m at the search for such information.
I¦ve recently started a website, the information you offer on this site has helped me tremendously. Thank you for all of your time & work.
I love it when people come together and share opinions, great blog, keep it up.
Very interesting topic, appreciate it for posting.
Having read this I thought it was very informative. I appreciate you taking the time and effort to put this article together. I once again find myself spending way to much time both reading and commenting. But so what, it was still worth it!
Great goods from you, man. I have be aware your stuff prior to and you are simply extremely excellent. I actually like what you’ve received here, really like what you’re stating and the way in which by which you are saying it. You’re making it enjoyable and you continue to care for to keep it smart. I can not wait to learn much more from you. That is really a tremendous website.
Have you ever thought about writing an e-book or guest authoring on other websites? I have a blog centered on the same information you discuss and would love to have you share some stories/information. I know my subscribers would appreciate your work. If you’re even remotely interested, feel free to send me an e-mail.
What Is Sugar Defender? Sugar Defender is a natural blood sugar support formula created by Tom Green. It is based on scientific breakthroughs and clinical studies.
What Is Aizen Power? Aizen Power is presented as a distinctive dietary supplement with a singular focus on addressing the root cause of smaller phalluses
What Is Puravive? Puravive is a weight loss supplement that works to treat obesity by speeding up metabolism and fat-burning naturally.
Outstanding post, you have pointed out some excellent details , I also think this s a very superb website.
very good post, i definitely love this website, carry on it
Hello.This article was extremely fascinating, especially since I was looking for thoughts on this issue last Tuesday.
I’d need to check with you here. Which isn’t one thing I usually do! I enjoy studying a submit that can make individuals think. Also, thanks for allowing me to comment!
Wow, marvelous weblog layout! How lengthy have you ever been running a blog for?
you made running a blog glance easy. The overall glance of your site is
wonderful, let alone the content material! You can see similar here sklep online
Very interesting subject, regards for posting. “The reason people sweat is so they won’t catch fire when making love.” by Don Rose.
This is the appropriate blog for anybody who desires to seek out out about this topic. You understand a lot its nearly onerous to argue with you (not that I actually would need…HaHa). You undoubtedly put a new spin on a subject thats been written about for years. Great stuff, just nice!
Thanks, I have recently been searching for info about this subject for a while and yours is the best I’ve found out so far. But, what about the bottom line? Are you positive in regards to the source?
You actually make it seem so easy together with your presentation but I find this matter to be actually something that I feel I might by no means understand. It seems too complex and extremely extensive for me. I am having a look forward on your next publish, I?¦ll attempt to get the hold of it!
I have learn a few just right stuff here. Definitely worth bookmarking for revisiting. I surprise how much effort you place to make any such wonderful informative site.
I am constantly browsing online for articles that can help me. Thx!
Incredible! This blog looks exactly like my old one! It’s on a entirely different subject but it has pretty much the same layout and design. Excellent choice of colors!
Pretty nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed surfing around your blog posts. After all I will be subscribing to your rss feed and I hope you write again very soon!
Woh I love your content, bookmarked! .
I really wanted to write down a small word to be able to express gratitude to you for some of the marvelous tactics you are writing on this website. My particularly long internet search has at the end of the day been compensated with reputable knowledge to go over with my great friends. I would mention that most of us site visitors are extremely endowed to dwell in a useful website with very many awesome professionals with insightful tips and hints. I feel pretty blessed to have used your web pages and look forward to really more brilliant times reading here. Thanks a lot again for a lot of things.
Hi! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Kudos!
I was suggested this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my problem. You’re incredible! Thanks!
Renew is a nutritional supplement launched in 2024 to help anyone lose weight.
I really like your writing style, fantastic information, regards for posting : D.
This blog is definitely rather handy since I’m at the moment creating an internet floral website – although I am only starting out therefore it’s really fairly small, nothing like this site. Can link to a few of the posts here as they are quite. Thanks much. Zoey Olsen
I like this website so much, saved to fav. “Respect for the fragility and importance of an individual life is still the mark of an educated man.” by Norman Cousins.