WILL AMAZON MAKE IT A TRIOPOLY IN 2018?: One of the biggest problems facing the digital media industry is that so much audience scale, ad revenue, and market power is consolidated between the so called Duopoly of Google and Facebook. A year ago industry experts were betting Snapchat could become the third horse in the race, but they’ve started to fade thanks to an unorganized business strategy and stalled user growth. Now it’s looking more likely than ever that the true third member of a new Triopoly will be Amazon. Digiday lays out the case for Amazon’s ascension into the upper echelon of digital publishers in the attached link. The sheer velocity of Amazon’s projected ad revenue growth over the next few years (image below) is astounding. What’s even more telling is the percent of advertisers who plan to increase their spending on Amazon in 2018 (63%), and the percent of users identifying Amazon as the site they’ll most likely visit for information before making a purchase (72%). Becoming the go to site for users who have an intent to purchase is the retail equivalent of knowing where lightening is going to strike ten seconds before it does. Now Amazon is harnessing that power for ad monetization. Will it be enough to challenge the Duopoly in 2018?
DIY OMNICHANNEL?: Client side DMPs in the Retail sector are nothing new. Major retailers like Walmart, Kroger, and Target have invested millions of dollars to create their own proprietary databases of customer info which they use for off platform marketing. But what if the data set was so good, so detailed, and so complete that the retailer could flip the script and sell manufacturers access to its own DMP? That’s exactly what The Home Depot (THD) is trying to accomplish with its new One Home Depot omnichannel platform, as described in the attached RIS News link. THD’s goal is to harness the 1.7 trillion (yes, that’s a “T”) weekly data points collected on its 50M+ consumer DMP to create custom audience segments it can sell to brands. These analytics could even be tied to advanced real-time data like store-level inventory of particular items or weather triggers in that neighborhood. THD is betting these precision analytics will improve their own digital marketing effectiveness, and also become a valuable data play for brands looking to sell goods in their stores.
DIGITAL VIDEO DOOMSDAY: It seems like every brand has OLV baked in to their media plans these days, so how could the digital video sector be in trouble? As it turns out there are some underlying factors lining up to squeeze many digital video publishers out of the market over the next year, as chronicled in the attached AdWeek link. Two problems with digital video have to do with deal economics. Programmatically transacting OLV has commoditized the market to the lowest bid price for standard viewable ad units, which has squeezed out super-premium products like native content integrations and takeovers. As buyers have gotten used to buying OLV on the cheap it’s become economically unfeasible to monetize digital video – because it simply costs more to produce the content than publishers can recoup through ad sales. Even if you can overcome these monetization hurdles there are two new content must haves to deal with. First, to be successful moving forward video publishers’ content must be squeaky clean. That means no user-uploaded objectionable content and/or inaccurate reporting. In 2017 even dominant video platforms like YouTube and Facebook have been hurt by not policing their platforms, so you can imagine how much harder the smaller guys have to work to stay clean. And now this standard even applies to who’s starring in and/or producing the videos in the first place. The long overdue housecleaning now occurring in Hollywood around the #metoo movement will have a ripple effect from the big screen to the small screen to the third screen, which will give digital video publishers one more thing to be watchful of moving forward. So with all that headwind are you still feeling bullish about digital video as a business model in 2018?
Have a great Tuesday guys!
I have recently started a web site, the info you offer on this site has helped me tremendously. Thanks for all of your time & work.
My developer is trying to persuade me to move to .net from PHP. I have always disliked the idea because of the costs. But he’s tryiong none the less. I’ve been using Movable-type on a variety of websites for about a year and am worried about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can transfer all my wordpress posts into it? Any kind of help would be greatly appreciated!
Hi mates, how iss everything, andd what yyou
wwant to saay rsgarding this paragraph, iin mmy view its in fact awwesome
ddesigned ffor me.
https://bit.ly/3E5vGf8
Very good blog post. I deefinitely love this site.
Keep writing!
I enjoy what yyou guiys are uup too. Suchh clever work and coverage!
Keep upp the fantasticc works guuys I’ve you gguys to oour blogroll.
I reckon something genuinely special in this site.
I’m trjly enjoying the design annd layout of your blog. It’s a very easy
onn tthe eyes which makkes iit much moee pkeasant foor me to
come here and visit more often. Did youu hire outt a designer tto create your theme?
Great work!
Hey I am sso thrilled I found your weblog, I really foiund you byy accident, wile I wwas
browsing on Bing for somethuing else, Anthow I am hsre now and would just
like too ssay cheers foor a fantasgic post and a all round thrlling blog (I also lobe the theme/design),I don’t hqve timne
to look over iit all at the minute but I have bookmarked itt and
alsdo included your RSS feeds, so when I have time I willl be bacfk to read much more, Please do keep up the excellernt work.
I wanted to compose a quick message so as to express gratitude to you for all the stunning techniques you are giving out on this website. My particularly long internet investigation has at the end of the day been recognized with wonderful content to talk about with my companions. I would suppose that many of us site visitors are extremely lucky to be in a remarkable place with many marvellous individuals with very beneficial pointers. I feel pretty fortunate to have discovered your webpage and look forward to really more brilliant minutes reading here. Thanks once again for a lot of things.
Those are yours alright! . We at least need to get these people stealing images to start blogging! They probably just did a image search and grabbed them. They look good though!
Appreciate the recommendation. Will trry itt out.
Undeniably believe that which you stated. Your favorite justification seemed to be on the net the simplest thing to be aware of. I say to you, I definitely get annoyed while people think about worries that they plainly don’t know about. You managed to hit the nail upon the top and also defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks
Useful information. Lucky me I discovered your website accidentally, and I’m stunned why this accident didn’t took place in advance! I bookmarked it.
Thinking of you all and my own great memories of Judie can i take 150 mg of viagra
What i don’t realize is if truth be told how you are now not actually much more smartly-preferred than you may be now. You’re very intelligent. You already know thus considerably in the case of this matter, made me in my view consider it from a lot of various angles. Its like men and women don’t seem to be interested except it is one thing to do with Lady gaga! Your individual stuffs great. At all times care for it up!
Thank you a lot for giving everyone remarkably terrific opportunity to discover important secrets from this site. It’s usually so amazing and also full of a good time for me and my office mates to visit the blog really thrice weekly to find out the fresh items you have. And indeed, I am also certainly fulfilled concerning the surprising creative concepts you give. Certain two tips on this page are essentially the finest I have ever had.
Some genuinely nice and utilitarian info on this website , likewise I conceive the pattern has fantastic features.
Hmm it looks like your website ate my first comment (it was super long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog. I as well am an aspiring blog blogger but I’m still new to the whole thing. Do you have any tips and hints for beginner blog writers? I’d genuinely appreciate it.
F*ckin’ remarkable things here. I am very glad to see your post. Thanks a lot and i am looking forward to contact you. Will you please drop me a mail?
You are my inhalation, I have few blogs and sometimes run out from post :). “Fiat justitia et pereat mundus.Let justice be done, though the world perish.” by Ferdinand I.
Hello, I think your site might be having browser compatibility issues. When I look at your blog site in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, superb blog!
Needed to post you one very little remark so as to say thanks as before for those lovely solutions you’ve documented in this case. It was unbelievably open-handed with you to provide openly what exactly numerous people could possibly have made available for an ebook to help make some bucks for themselves, certainly seeing that you could have done it in case you decided. The advice in addition worked to be a fantastic way to fully grasp other individuals have the identical desire the same as my own to figure out somewhat more concerning this issue. I believe there are a lot more enjoyable moments ahead for folks who scan your site.
Regards for helping out, fantastic info. “Whoever obeys the gods, to him they particularly listen.” by Homer.
Good write-up, I’m regular visitor of one’s blog, maintain up the excellent operate, and It’s going to be a regular visitor for a long time.
I have not checked in here for a while because I thought it was getting boring, but the last several posts are good quality so I guess I¦ll add you back to my everyday bloglist. You deserve it my friend 🙂
What Is Puravive? The Puravive weight loss aid is formulated using eight clinically proven natural ingredients.
What is FlowForce Max? FlowForce Max Advanced Formula is a holistic blend designed to promote optimal prostate health
Hmm is anyone else encountering problems with the pictures on this blog loading? I’m trying to determine if its a problem on my end or if it’s the blog. Any feedback would be greatly appreciated.
Very interesting information!Perfect just what I was looking for!
You got a very great website, Gladiolus I discovered it through yahoo.
I am always looking online for posts that can assist me. Thank you!
I just could not depart your site prior to suggesting that I extremely enjoyed the usual info an individual provide in your guests? Is going to be again often in order to check up on new posts.
I always was concerned in this subject and still am, regards for posting.
It is really a nice and useful piece of info. I am glad that you shared this useful info with us. Please keep us up to date like this. Thanks for sharing.
I truly enjoy examining on this web site, it holds fantastic blog posts.
I’ve been absent for some time, but now I remember why I used to love this blog. Thank you, I will try and check back more often. How frequently you update your web site?
I?¦ve recently started a blog, the info you provide on this website has helped me greatly. Thanks for all of your time & work.
Really superb information can be found on blog. “Search others for their virtues, thyself for thy vices.” by Benjamin Franklin.
Well I truly enjoyed studying it. This tip provided by you is very effective for good planning.
I like the helpful info you provide to your articles. I will bookmark your blog and take a look at once more here frequently. I’m reasonably sure I’ll learn plenty of new stuff right right here! Good luck for the following!
I have been exploring for a little bit for any high-quality articles or blog posts on this sort of area . Exploring in Yahoo I at last stumbled upon this web site. Reading this info So i’m happy to convey that I have a very good uncanny feeling I discovered just what I needed. I most certainly will make certain to don’t forget this site and give it a glance on a constant basis.
hello!,I like your writing very so much! proportion we communicate more approximately your article on AOL? I need a specialist in this house to unravel my problem. May be that’s you! Having a look ahead to see you.