IT’S DIGITAL’S WORLD AND WE’RE JUST LIVING IN IT: It happened in the US in 2015, and now the rest of planet has finally caught up. According to Magna Research in the attached Recode link, global ad revenue for Digital has surpassed traditional TV spending in 2017. This year Digital ad spending will total $209B which is 41% of the total WW media spend, compared to TV’s $178B/35%. Magna is forecasting Digital to cross the 50% threshold of total media spending by 2020 . . . which is pretty shocking for us old timers to wrap our minds around. One important asterisk to these totals is the role Digital Video plays in this shift. Since OLV is technically calculated as Digital it makes the migration from TV look even more pronounced. But as any self-respecting traditional TV Network will tell you, selling digital extensions of the same content is still TV. Regardless of what side of the blurry line you put Digital Video on, the chart below proves once and for all we’re living in a digital-first media world.
ON THE OTHER SIDE OF THE COIN . . . TV’S RATINGS TUMBLE: Now that we know Digital is surging, you might be asking yourself about the state of Traditional TV. It turns out things aren’t so sunny on the Broadcast/Cable side of the street. According to the latest Moffett Nathanson research, as noted in the attached Inside Radio link, Traditional TV’s “C3” ratings are in a free fall. For a level set C3 is the aggregated viewership from the time a show airs through the next three days of DVR-recorded viewing. The ratings pain is being felt across the proverbial dial. Since September Cable’s C3 monthly ratings have declined by double digits compared to 2016. And the Networks are in even worse shape with NBC “winning” at -11%, ABC at -13%, CBS at -15%, and Fox dropping a cringe-inducing -35%. Some of Fox’s decline can be attributed to the viewership spike from last year’s World Series, and all the networks received a one-night kiss in 2016 from the Presidential election coverage. But those one-off comp bumps don’t explain month after month of significant ratings erosion this year. The simple, painful explanation is that people just aren’t sitting in their living rooms watching set top TV the way they used to. And as we saw in the previous article, as media time shifts from couches to mobile devices so too does the ad revenue.
YOUTUBE GETS CLOSER TO FULL MUSIC LICENSING: Staying with today’s video theme, there’s been progress towards a more harmonious relationship between YouTube and the music industry over performance royalties for the music videos it plays. According to the attached Billboard link, YouTube (aka Google) has inked a direct licensing agreement with Universal Music Group (UMG), which is similar to the one they signed with Warner last month. There are also reports that a Sony deal is about to finalized, which would give YouTube rights to all three of the major labels’ music. One notable provision in the UMG deal is the ability for YouTube to take their videos behind a paywall – which means more content for its existing subscription platform, YouTube Red. There’s even speculation in the industry that once YouTube has direct licensing rights from all the labels in a subscription environment they’ll relaunch Red as more of a full service, ad free music video platform. This would mean even more competition in both the Digital Video and Digital Audio spaces, all in one.
Have a great Wednesday guys!
Hi, i feel that i saw you visited my site so i came to “return the choose”.I am attempting to in finding things to improve my site!I guess its ok to make use of some of your ideas!!
I have read some good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to create such a excellent informative site.
Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research about this. We got a grab a book from our area library but I think I learned more clear from this post. I’m very glad to see such wonderful info being shared freely out there.
Incredible! This blog looks just like my old one! It’s on a totally different topic but it has pretty much the same page layout and design. Superb choice of colors!
I enjoy you because of your whole efforts on this blog. My mother really loves conducting investigation and it’s easy to understand why. Almost all learn all regarding the lively medium you present both interesting and useful things by means of this web blog and therefore welcome contribution from some other people on that subject and my daughter has always been becoming educated a lot. Take pleasure in the remaining portion of the year. Your carrying out a useful job.
I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thank you again
I like this blog so much, saved to favorites. “American soldiers must be turned into lambs and eating them is tolerated.” by Muammar Qaddafi.
Nice read, I just passed this onto a friend who was doing a little research on that. And he actually bought me lunch because I found it for him smile Thus let me rephrase that: Thank you for lunch!
Great line up. We will be linking to this great article on our site. Keep up the good writing.
Monitor Closely 1 fosamprenavir will increase the level or effect of rimegepant by affecting hepatic intestinal enzyme CYP3A4 metabolism finasteride online worldwide delivery
Pretty part of content. I just stumbled upon your weblog and in accession capital to assert that I acquire in fact enjoyed account your weblog posts. Any way I will be subscribing on your augment or even I success you access consistently rapidly.
Thanks for your marvelous posting! I seriously enjoyed reading it, you’re a great author.I will make sure to bookmark your blog and will come back later on. I want to encourage you to continue your great work, have a nice holiday weekend!
Your home is valueble for me. Thanks!…
We are a group of volunteers and opening a brand new scheme in our community. Your website offered us with helpful info to work on. You have done a formidable activity and our entire group might be grateful to you.
I think you have noted some very interesting details, thankyou for the post.
Great – I should definitely pronounce, impressed with your website. I had no trouble navigating through all tabs as well as related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your client to communicate. Excellent task..
Would you be occupied with exchanging hyperlinks?
Nice blog here! Also your web site loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol
Excellent read, I just passed this onto a colleague who was doing a little research on that. And he actually bought me lunch since I found it for him smile So let me rephrase that: Thanks for lunch!
Very nice info and right to the point. I am not sure if this is actually the best place to ask but do you folks have any ideea where to hire some professional writers? Thanks in advance 🙂
It’s really a nice and helpful piece of info. I am satisfied that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.
Thanks, I have just been looking for info about this topic for a long time and yours is the best I’ve discovered so far. However, what concerning the conclusion? Are you sure in regards to the source?
Hello, you used to write excellent, but the last several posts have been kinda boring?K I miss your great writings. Past few posts are just a little bit out of track! come on!
Some really quality posts on this internet site, bookmarked.
As soon as I detected this internet site I went on reddit to share some of the love with them.
Hi my friend! I want to say that this post is amazing, nice written and include almost all important infos. I’d like to see more posts like this.
Great line up. We will be linking to this great article on our site. Keep up the good writing.
Spot on with this write-up, I really think this website needs way more consideration. I’ll probably be again to read far more, thanks for that info.
Hey there this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get advice from someone with experience. Any help would be enormously appreciated!
Fitspresso stands out among the crowded health supplement market as an exceptional product.
It is appropriate time to make some plans for the future and it’s time to be happy. I have read this post and if I could I wish to suggest you some interesting things or suggestions. Maybe you can write next articles referring to this article. I want to read even more things about it!
I like this weblog so much, saved to fav.
I love it when people come together and share opinions, great blog, keep it up.
Its like you read my mind! You appear to know a lot about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a bit, but other than that, this is magnificent blog. A great read. I will definitely be back.
I reckon something truly special in this internet site.
Normally I don’t read article on blogs, but I wish to say that this write-up very forced me to take a look at and do so! Your writing style has been surprised me. Thank you, quite nice article.
What Is FitSpresso? The 100 natural formula is formulated using a potent blend of 6 ingredients
Super-Duper blog! I am loving it!! Will be back later to read some more. I am bookmarking your feeds also
Hey there! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Anyhow, I’m definitely happy I found it and I’ll be book-marking and checking back often!
After study a few of the blog posts on your website now, and I truly like your way of blogging. I bookmarked it to my bookmark website list and will be checking back soon. Pls check out my web site as well and let me know what you think.
Appreciating the time and effort you put into your website and detailed information you present. It’s nice to come across a blog every once in a while that isn’t the same out of date rehashed material. Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds to my Google account.
Good – I should certainly pronounce, impressed with your website. I had no trouble navigating through all the tabs and related information ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or anything, site theme . a tones way for your customer to communicate. Nice task..
I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!…
You are my inspiration , I own few blogs and often run out from to post .
Utterly composed subject matter, Really enjoyed looking at.
As I web-site possessor I believe the content material here is rattling excellent , appreciate it for your efforts. You should keep it up forever! Best of luck.