GOOGLE’S GROWTH: Yesterday Alphabet (Google’s parent company) announced Q4 earnings which were up 22% YoY to an astounding $26B. While their growth continues on the strength of surging ad revenue, there are a few clouds on the horizon. First is the issue of rising TAC (Traffic Acquisition Costs), which was $800M in Q4 alone. In order to keep growing ad revenue you need more and more traffic, which even the big boys like Google and FB sometimes need to pay for. The other ominous sign for Google is the competitive pressure in the connected home. Despite the fact that Google has a solid entry in the market with Google Home, early market share is leaning heavily towards Amazon Echo. And once a consumer connects all of their IoT devices through one system, it’s very hard to get them to switch over to another. I’m sure our friends at Alphabet are well aware of this and are already working on countermeasures. (link)
IT’S A WRAP . . . LITERALLY: While the rest of the broadcast and digital universe is trying to get a toe hold in the connected cars of tomorrow, CBS Radio is taking a decidedly old school approach to in-car advertising – or make that on-car advertising. They’re partnering with a company called Wrapify to custom wrap individual people’s vehicles with one giant display ad, and paying these car owner volunteers through a rev share. The typical participant can earn $250-500/mo, depending the scale of the wrap they’re having put on their car. I’m not totally sure what kind of market exists from the demand side for this – thinking this would compete for OOH budgets instead of radio or digital. Sort a quirky new asset to sell for CBS Radio reps and some very brave car owners. (link)
WTF IS ZERO-SHOT TRANSLATION?: Ok, this last article of the week is nuts. I’m very far from being an AI expert, but even this one got my attention. Google has put a ton of time and energy into voice recognition artificial intelligence. Up until now their system was good at translating words, but lacked the context which comes with human language. For an example of what I mean think of the hearing the two phrases “let’s eat, grandma” and “let’s eat grandma” – that one little pause at the comma could make a huge difference for granny. Anyways, in mid-2016 Google added in a layer of coding which allowed the system to learn for itself, even though it wasn’t specifically programmed to do so. The result is a new computer learned system called “interlingua”, which is essentially a highly advanced self-created language. Think of the practical applications for this in the VR space if the device you’re giving a command to could not only clearly hear you, but also understand your mood and the context of what you mean. And then think of every other application for computer self-learning. Is anyone else thinking Skynet from Terminator? Warning on this link though – it’s very deep and complicated. So maybe a weekend read if you’re curious about this kind of stuff and have some time to kill. (link)
Have a great Friday (and weekend) guys!
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