*** Editor’s Note: After being out of the country for the past few weeks I’m excited to get back to my blog. Hopefully you survived my summer hiatus and will enjoy some fresh posts! ***
THE GOLDEN AGE OF AUDIO IS UPON US: Over the past few years a theory has emerged that streamed music consumed on mobile devices will increase overall consumption of audio. Now we’re starting to see evidence of this surge, thanks to a new Buzz Angle Music study. Over the first six months of 2017 US music consumption has increased 10% over the same period in 2016. The key to making this calculation is a formula which equates consumption across different platforms called Total Album Project Units (TAPU). Under TAPU one purchased album is equal to 10 downloaded songs, and is equal to 1,500 streamed song plays. By combining all three of these consumption paths into this standardized weighting formula we now have a sense of overall music consumption, which allows for the YoY comparison. As you can see in the graphic and link below the growth in music consumption is being completely driven by streaming, which is no surprise to anyone who works in this sector. Expect to see this trend line continue over the next several years as we enter the Golden Age of Audio. BuzzAngle-Music-2017-Mid-Year-U.S.-Report
Kayne Sours On Tidal: When Jay-Z and some business associates launched Tidal in March’15 they had the stated intention of paying artists the royalties they deserved and give listeners a premium streaming experience. Ironically, those royalties payments are at the heart of a new dispute between Tidal and Kayne West. The attached Music Business Worldwide link outlines the Louis Vuitton Don’s claim (yes, that’s one of Kayne’s many self-given nicknames), that Tidal owes him $3M for royalties related to an exclusive release of his latest album. Further complicating matters is the fact that Kayne owns 3% of Tidal, since he was one of its 15 founding artists. Are you confused yet? Not sure if this will devolve into a lawsuit on either side. Regardless, it’s sort of a PR black eye for the streaming platform which was supposed to be the most artist friendly of all.
Pandora Gets It’s Data Cloud On: Finally today, I know this came out last week but it’s important to highlight Pandora’s new partnership with Oracle’s Data Cloud. This arrangement is significant since it will link exposure to an audio ad directly to sales results. The first application of this partnership will be focused on Auto – Oracle will quantify sales metrics of Pandora listeners who’ve heard a specific ad and then made a purchase of the advertised vehicle. This will unlock an important attribution tool for the Auto EOMs who have been trapped in last-click-attribution-hell with the lower funnel endemic publishers like Cars.com, Autotrader, etc.. Besides Auto, you can imagine how this data arrangement could be used in other categories like Retail, QSR, and Financial Services. The term “foaming at the mouth” is used by an industry insider to describe the potential market demand in the attached AdAge link. This feels like the first of many Audio + Data = Results stories we’ll see over the coming months.
Have a great Thursday guys!
I really appreciate this post. I have been looking all over for this! Thank goodness I found it on Bing. You have made my day! Thank you again
Hi there, You’ve performed a great job. I’ll certainly digg it and individually suggest to my friends. I’m confident they’ll be benefited from this website.
I was studying some of your blog posts on this website and I conceive this website is very informative ! Retain posting.
I have recently started a web site, the info you provide on this site has helped me tremendously. Thank you for all of your time & work.
You could definitely see your skills within the work you write. The world hopes for more passionate writers such as you who are not afraid to mention how they believe. All the time follow your heart.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Anyways, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!
I like this site very much, Its a really nice berth to read and get info . “What is called genius is the abundance of life and health.” by Henry David Thoreau.
What is Boostaro? Boostaro revolutionizes romantic performance enhancement through its reliance on the wisdom of natural ingredients
you’re really a good webmaster. The web site loading speed is incredible. It seems that you are doing any unique trick. Also, The contents are masterpiece. you’ve done a great job on this topic!
Sweet web site, super pattern, very clean and employ genial.
excellent post, very informative. I wonder why the other experts of this sector do not notice this. You should continue your writing. I’m confident, you have a huge readers’ base already!
We are a gaggle of volunteers and opening a new scheme in our community. Your website offered us with valuable information to work on. You have done a formidable task and our whole neighborhood shall be grateful to you.
I?¦ve been exploring for a little bit for any high quality articles or blog posts on this kind of space . Exploring in Yahoo I finally stumbled upon this web site. Studying this information So i am happy to convey that I have an incredibly excellent uncanny feeling I found out exactly what I needed. I most undoubtedly will make certain to do not overlook this site and give it a look on a constant basis.
I was just searching for this info for some time. After six hours of continuous Googleing, finally I got it in your site. I wonder what’s the lack of Google strategy that do not rank this type of informative sites in top of the list. Usually the top sites are full of garbage.
I needed to post you this bit of remark to help give many thanks as before about the extraordinary techniques you have contributed above. It is quite surprisingly generous with people like you to make extensively all many of us would’ve offered as an ebook in order to make some profit for their own end, particularly considering that you could possibly have done it in case you decided. These basics likewise worked as the great way to be certain that other people have the identical eagerness like my own to know the truth very much more with reference to this problem. I think there are a lot more pleasant sessions up front for people who examine your site.
You made some good points there. I looked on the internet for the topic and found most guys will agree with your site.
Nice post. I learn something more challenging on different blogs everyday. It will always be stimulating to read content from other writers and practice a little something from their store. I’d prefer to use some with the content on my blog whether you don’t mind. Natually I’ll give you a link on your web blog. Thanks for sharing.
Well I sincerely enjoyed studying it. This article offered by you is very effective for correct planning.
so much excellent information on here, : D.
As a Newbie, I am constantly exploring online for articles that can benefit me. Thank you
I like this website its a master peace ! Glad I detected this on google .