FAKE STREAMS ARE THE NEW FAKE ARTISTS: If you thought Spotify’s fake artist controversy and music licensing lawsuits were enough, get ready. Now comes word of a thornier issue . . . pay-for-play streaming. Apparently several websites exist whose sole purpose is to charge performers and producers for getting their music streamed on Spotify. The biggest of these is a Houston-based company called Streamify – open this link and then go take a shower. Not only can you buy streams (aka plays) on Spotify, you even get a tutorial on how to game the system. According to the attached Music Business Worldwide link Streamify’s software will request the same song over and over on Spotify based on how many streams you buy. So why would someone buy these streams? You’d do this to simulate a new artist or song breaking with a deluge of listener requests, in the hope that your newly-manufactured popularity will make it up the trending charts and become a legitimate hit. For once Spotify isn’t complicit in this practice. In fact they try to defend against third party chart manipulation by watching out for sudden spikes in requests. But as the author of this article demonstrates by getting his garage band recording played 15,000 times, these scams aren’t being caught. The result is one more example of how what you hear on Spotify isn’t always what it seems.
MAKING IT RAIN IN THE CLOUD: Cloud computing isn’t just a thing, it will be the thing when it comes server-side processing and data storage for years to come. However, outside of storing your phone’s pictures “in the cloud” or sharing a g-doc with coworkers, the typical consumer has no idea of the competitive battle being waged amongst the tech titans for domination of the Cloud. That’s why the attached Business Insider link is a must read. It explains how Cloud services grew from the internal need to run companies’ computer networks, and became an entirely new universe of IaaS/PaaS business products. The clear leader in this space is Amazon, but only because they got into the Cloud first. The likes of Google, Microsoft, IBM have launched their own Cloud offerings and are starting to catch up. After reading this you’ll get an understanding why information processed and stored in the Cloud is just as important as digital content and the devices we use to ingest that content. Fascinating stuff!
SUNSCREEN CLOGGING UP YOUR DEAL IDS?: Finally today, I saw this cartoon over the weekend in AdExchanger (yes, I sometimes read AdExchanger over the weekend), and wanted to simultaneously laugh and cry. If you work in media you know Summer Fridays are real. Agencies give half days, alcohol is ordered at client lunches, and vacations are taken en masse from Memorial Day to Labor Day. It’s been that way forever. But what if the recent phenomenon of programmatic buying is giving clients and agencies a false sense of security that marketing is still happening on these Summer Fridays? If you have a “set it and forget it” mindset about programmatic arrangements you might think your DIDs are humming along while you make an early Friday escape, only to find you’ve spent 25% of your Q3 marketing budget when you get back to work after Labor Day. The cartoonist’s point – could programmatic be creating the unintended consequence of even slower summer months than ever before? Let’s hope not, for all of our sake.
Have a great Monday guys!
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